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Principal- Campaign Marketing Director

Company: CoreLogic
Location: San Diego
Posted on: August 7, 2022

Job Description:

Job SummaryJoin our team of over 5,000 employees globally, who provide the insights through data and next generation technology that help millions of people find, buy and protect the homes they love.
From the beginning, CoreLogic has been driven by a single purpose - to innovate and create solutions that solve our clients' toughest challenges in the housing market. CoreLogic is the trusted source for property intelligence, with deep knowledge of powerful economic, social, and environmental forces that promote healthy housing markets and thriving communities.
We apply that same dedication to creating a diverse and inclusive work culture that inspires innovation and bold thinking. A place where individuals can work on small teams, feel valued, and directly impact the real estate industry. We believe our team members are the best in the business, and we will continue to recruit, retain, develop and reward our most important asset - our people!

In order to maintain our dominant market position and drive new growth, we are looking to level-up our marketing communications Team. The Principal, Marketing Campaign position is a director-level role that will lead marcom support for our Collateral and Risk Solutions Group, promoting their products and solutions to our primary target audiences: mortgage lenders and servicers. The successful candidate will be responsible for the planning, execution and measurement of our integrated and multi-faceted marketing programs designed to support the Business Unit's and Sales Team's strategic objectives and revenue goals. Marketing Communications campaigns will focus on:

  • Driving awareness for new products and product enhancements
  • Generating new leads and revenue opportunities
  • Expanding our share of wallet and loyalty with existing clients
  • Building the CoreLogic Brand
    This position will collaborate closely with the Product Marketing and Sales Teams to implement effective go-to-market campaigns and materials that promote our innovative and industry-leading products and solutions.

    What You Will Be Doing [Essential Job Duties]
    • Leading the development of marketing strategies to achieve the business unit's strategic, tactical and revenue goals. Evaluate prospective marketing opportunities to understand their risks, potential, constraints, and objectives.
    • Successfully plan, develop, and execute integrated marketing campaigns based on these marketing strategies. Work closely with Sales Management, Product Manager(s), Shared Services Groups and external teams including advertising and PR agencies, trade journals/media, industry associations, etc. on an ongoing basis to accomplish business line objectives and revenue goals.
    • Monitor, analyze and report on campaign results. Provide recommendations for ongoing improvements. Continually monitor project work plans, timelines, and budgets. Provide regular project and budget status updates to management.
      What's In It for You
      • A casual, fun working environment where you can help launch and support some of the most innovative mortgage lending and servicing products available
      • Be part of a Team that is as passionate as you are about leveraging the latest marketing tactics and best practices to promote our solutions and dazzle our clients
      • Educate the industry on how CoreLogic's data-driven insights can actually help mortgage lenders and servicers "see around the corner" and make smarter, more informed business decisions
      • Access our world class self-development portal to continue learning, growing and progressing your career

        Job QualificationsEducation:Bachelor's degree in marketing, business, communications or related field preferred.Experience:
        • Minimum of 10 years of experience in B2B marketing, business development, and or marketing consultancy.
        • Results-focused marketing perspective. Sees plans in terms of ROI and measurable results with a track record of successfully delivering results in an ROI-based environment.
        • Experience working with and through matrixed Product, Sales, and Operations organizations
        • Proven experience interacting with senior stakeholders in matters related to sales, product, promotion, pricing, service, advertising and marketing strategies
        • Collaborative and willing to jump in where necessary to achieve goals and promote business line growth
        • Strong attention to detail and effective project management experience
        • Overall knowledge of business line and related industry sector trends, buying motivators and influences.Supervision:This position will not have direct reports or require past "people management" experience.Knowledge and Skills:
          • Superior analytical and problem-solving skills
          • Strong oral and written communications skills
          • Understanding of current digital marketing best practices, knowledge of Adobe Creative Suite and basic HTML a plus
          • Mortgage industry background and experience preferred
            CoreLogic's Diversity CommitmentCoreLogic is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone's unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences.EOE AA M/F/Veteran/DisabilityCoreLogic is an Equal Opportunity/Affirmative Action employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. CoreLogic maintains a Drug-Free Workplace.Please apply on our website for consideration.Privacy Policy - providing your telephone number, you agree to receive automated (SMS) text messages at that number from CoreLogic regarding all matters related to your application and, if you are hired, your employment and company business. Message & data rates may apply. You can opt out at any time by responding STOP or UNSUBSCRIBING and will automatically be opted out company-wide.Connect with us on social media! Click on the quicklinks below to find out more about our company and associates.

Keywords: CoreLogic, San Diego , Principal- Campaign Marketing Director, Executive , San Diego, California

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