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Insights & Market Research Manager

Company: HP Inc.
Location: San Diego
Posted on: September 23, 2022

Job Description:

We are looking for a talented, strategic thinker to partner with global business leaders and agency partners to drive motivating and effective commercial strategies and communications. This is an insights role with a focus on synthesizing and applying a range of research, trends, analytics, and instinct to uncover opportunities for the business. The day-to-day focus will be turning information into compelling insights that drive business growth.The Insights Manager will be an essential partner for cross functional Personal Systems teams, working closely with global product development and global marketing.To be successful in this role the candidate will need to be self-motivated, curious, adaptable, skilled at thinking strategically, whilst also being able to apply knowledge at a more tactic level.Responsibilities:

  • Become the foremost expert on customer/consumer insights for your business area
  • Inform strategy and answer business questions by conducting primary market and customer research and /or conducting various meta-analyses with syndicated data, desk research, or various custom research studies
  • Define & scope research projects with internal stakeholders, write RFPs, negotiate pricing on individual projects, manage projects outsourced to vendors, present results.
  • Challenge external partners to bring forward innovative ways of generating and using insights (e.g. processes, cross-collaboration research, methodologies, communication of insights)
  • Facilitate more valuable, differentiated insights and ideas
  • Seek out opportunities and emerging trends to proactively provide commercial teams with critical information and insights.
  • Monitor market and industry trends, and share best practices with internal clients and external partners
  • Collaborate across the pan-HP Media, Analytics and Insights (MAI) organization to apply all the research to reveal insights and craft inspiring briefsEducation and Experience Required:
    • BA or BS degree; MBA preferred.
    • 5+ years market research & analytics experience.Knowledge and Skills:
      • Experience in conducting various marketing research methodologies and tools (qualitative, quantitate, advanced analytics)
      • In-depth knowledge of marketing fundamentals
      • Experience in research vendor management, agency practices and procedures.
      • Excellent written and oral communications skills.
      • Strong interpersonal skills; ability to manage virtual teams.
      • Strong negotiating skills.
      • Ability to interface effectively with multiple levels of management and functional disciplines.
      • Strong ability to influence and drive consensus.
      • Strong business acumenAbout HPYoure out to reimagine and reinvent whats possiblein your career as well as the world around you.Soare we. We love taking on tough challenges, disrupting the status quo,and creating whats next. Were in search of talented people who areinspired by big challenges, driven to learn and grow, and dedicated tomaking a meaningful difference.HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.Our history: HPs commitment to diversity, equity and inclusion it's just who we are.From the boardroom to factory floor, we create a culture where everyone isrespected and where people can be themselves, while being a part ofsomething bigger than themselves. We celebrate the notion that you canbelong at HP and bring your authentic self to work each and every day.When you do that, youre more innovative and that helps grow our bottomline. Come to HP and thrive!

Keywords: HP Inc., San Diego , Insights & Market Research Manager, Executive , San Diego, California

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