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Senior Customer Insights Manager, Personal Systems - North America

Company: HP Development Company, L.P. MX
Location: San Diego
Posted on: January 26, 2023

Job Description:

We are looking for a curious, confident, and collaborative strategic thinker to partner with global and local business leaders and agency partners to drive effective commercial strategies and communications. This is an insights role with a focus on synthesizing and applying a range of research, trends, analytics, and instinct to uncover opportunities for the business. The day-to-day focus will be turning information into compelling insights based on local human truths.The Insights Manager will be an essential partner for the PS marketing, shopper marketing, and category/retail teams in North America. They will also work closely with their Global Insights colleagues to drive synergy across initiatives and facilitate integration of marketing insights and efforts. They are tasked with inspiring these teams with breakthrough insights and ideas.To be successful in this role the candidate will need to be self-motivated, curious, adaptable, skilled at thinking strategically, whilst also being able to apply knowledge at a more tactic level.Responsibilities:

  • Become the foremost expert on customer/consumer insights for PS in North America.
  • Translate research data and findings into inspiring insights stories that drive strategies, approaches, and plans.
  • Help in the creation of successful marketing campaigns via various analysis (such as copy testing, and campaign tracking)
  • Help drive purchase consideration for the HP brand via insights from brand equity tracking.
  • Commission research from outside agency partners to inform commercial strategies, using both qualitative methods (such as focus groups and structured interviews) and quantitative methods (such as demographic profiling and questionnaires)
  • Challenge external partners to bring forward innovative ways of generating and using insights (e.g., processes, cross-collaboration research, methodologies, communication of insights)
  • Seek out opportunities and emerging trends to proactively provide commercial teams with critical information and insights.
  • Monitor market and industry trends, and share best practices with internal clients and external partners Preferred Education and Experience:
    • Bachelor's degree in business, marketing, research, or equivalent work experience
    • 10+ years' work experience in research (qual and quant), insights, strategic planning roles
    • Research experience a plus (but not required)
    • Program management experienceKnowledge and Skills
      • Demonstrated ability to create and manage the end-to-end execution of research projects, generate customer and market insights, and translate insights into actionable business recommendations
      • Excellent communication, presentation, and storytelling capability (both written and oral)
      • Thorough knowledge of research methodologies/ practices.
      • Ability to manage complex situations that involve multiple market segments/product offerings.
      • Excellent interpersonal skills, ability to build, manage and influence virtual teams.
      • Ability to interface effectively with all levels of management and functional disciplines.
      • Excellent influencing, consensus-building, and conflict-resolution skills.
      • Thorough knowledge of research methodologies/ practices.
      • Both B2B and B2C experience a plusImpact/Scope
        • Initiate and drive breakthrough cross-functional and cross-organizational strategies and tactics that generate revenue and share.Complexity
          • High - Extensive cross- functional/cross-organizational senior management, partner and/or customer interface; deals with complex strategic issues.HP offers a comprehensive benefits package, including:---Dental insurance---Disability insurance---Employee assistance program---Flexible schedule---Flexible spending account---Health insurance---Life insurancePer the California statute, the estimated range of compensation for this job in that location, at the time of this posting, is $120,000 - $140,000. This position may be eligible for incentive pay, for openings where this is applicable.#LI-POSTAbout HP
            You're out to reimagine and reinvent what's possible-in your career as well as the world around you.
            are we. We love taking on tough challenges, disrupting the status quo,
            and creating what's next. We're in search of talented people who are
            inspired by big challenges, driven to learn and grow, and dedicated to
            making a meaningful difference.
            HP is a technology company that operates in more than 170 countries around the worldunited in creating technology that makes life better for everyone, everywhere.
            Our history: HP's commitment to diversity, equity and inclusion - it's just who we are.
            From the boardroom to factory floor, we create a culture where everyoneis
            respected and where people can be themselves, while being a part of
            something bigger than themselves. We celebrate the notion that you can
            belong at HP and bring your authentic self to work each and every day.
            When you do that, you're more innovative and that helps grow our bottom
            line. Come to HP and thrive!

Keywords: HP Development Company, L.P. MX, San Diego , Senior Customer Insights Manager, Personal Systems - North America, Executive , San Diego, California

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