Staff Segment Marketing Manager

Company: Illumina
Location: San Diego
Posted on: March 18, 2023

Job Description:

What if the work you did every day could impact the lives of people you know? Or all of humanity?At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.The Staff Product Marketing Manager - Clinical Oncology is responsible for managing and driving outbound marketing activities for Illumina's portfolio in Clinical Oncology. This role will include building outbound marketing strategies and campaigns, prioritize suggested activities and drive efforts aligned to the company strategy for the market. The position will include coordination with all of Illumina's regional marketing teams and requires deep understanding of regional differences and healthcare systems. The person in this role will be a member of the team of segment marketing managers with a responsibility for the marketing of Illumina's non-large panel oncology portfolio. The role will include working cross functionally with different stakeholders internally to ensure that strategies are aligned across groups and executed in-step with other programs.Position Responsibilities

• Develops strategic plan for outbound communication for the Clinical Oncology group
• Develops positioning statements and outbound campaigns in collaboration with the team and functions across the organization.
• Responsible for global coordination of marketing activities and alignment to strategy.
• Responsible to drive the growth expected in the clinical oncology market and tracking of relevant business metrics.
• Contribute to the long-term product and marketing strategy for clinical oncology
• Attend key Oncology conferences and work with oncologists, diagnostic customers and KOLs to drive adoption of Illumina's Oncology portfolioPosition Requirements
  • Global travel to external conferences, internal meetings and customer meetings up to 25% of time
  • Ability to present and influence at the Executive level, both internally and externally with customers, KOLs, etc.
  • Ability to work collaboratively across functions in the organization, including (but not limited to) R&D, FP&A, Market Development, Product Management, Medical Affairs, Regional Marketing, Sales, and Corporate Support Functions.
  • BS or MS in scientific discipline required. MBA not necessary but preferred.
  • 7 years of clinical product marketing experience and/or pharma oncology marketing experience preferred
  • Proficiency in the rapidly evolving oncology market landscape, including pharma direction, diagnostic technologies, testing applications, and NGS utilization in these markets.
  • Must have experience marketing to oncologists, laboratories, and patients.
  • Must have strong analytical skills and ability to connect detailed analysis to larger strategy;
  • Must have demonstrated effective collaboration in matrixed or highly cross-functional business settings;
  • Must have demonstrated track record of delivering effective and strategic marketing plans for products on market;
  • Experience with NGS markets, diagnostics and/or oncology product lines is strongly preferred.The estimated base salary range for the Staff Segment Marketing Manager role based in the United States of America is: $124,300 - $186,500. Should the level or location of the role change during the hiring process, the applicable salary range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

Keywords: Illumina, San Diego , Staff Segment Marketing Manager, Executive , San Diego, California