Sr. Marketing Programs Manager - Regional Marketing
Company: Illumina
Location: San Diego
Posted on: March 18, 2023
Job Description:
What if the work you did every day could impact the lives of
people you know? Or all of humanity?At Illumina, we are expanding
access to genomic technology to realize health equity for billions
of people around the world. Our efforts enable life-changing
discoveries that are transforming human health through the early
detection and diagnosis of diseases and new treatment options for
patients.Working at Illumina means being part of something bigger
than yourself. Every person, in every role, has the opportunity to
make a difference. Surrounded by extraordinary people, inspiring
leaders, and world changing projects, you will do more and become
more than you ever thought possible.Position Summary:The role of
Sr. Marketing Programs Manager is responsible for advancing the use
of next-generation sequencing (NGS) in Genomics Research in
specific markets that Illumina serves. - The ideal candidate will
have a strong blend of some professional and/or educational
experience in next generation sequencing as well as experience in
multi-channel and integrated marketing communications development
and execution. Candidates should also have demonstrated experience
working cross-functionally in a large matrixed organization. This
role will be responsible for planning, development, and execution
of all regional marketing programs as it relates to sequencing
platforms and software solutions in a given
market.Responsibilities:
- Brainstorm, develop and execute meaningful and measurable
regional multi-channel marketing plans in conjunction with global
and regional segment marketing to drive pipeline acceleration and
impact near-term revenue
- Interpret market data and input from the field marketing team
to effectively leverage into marketing programs/action plans
- Manage the concurrent execution of a variety of marketing
tactics within a given program, and ensure linkage of tactics to
overall segment strategy
- Effectively identify and use various marketing channels to
achieve the desired response within a market segment
- Report and monitor campaign performance (KPI's) and implement
improvements in order to optimize campaign return on investment
(ROI), and improve business impact
- Maintain and oversee regional campaign budget for respective
areas of the business; this includes ensuring 95-100% of quarterly
allocation is spent on Marketing Programs to drive near and
long-term revenue goals
- Participate in quarterly and annual planning and review
cycles
- Some domestic travel will be requiredRequirements:
- Minimum 6-8 years' experience in marketing, marketing
communications, and/or product marketing
- -Proven track record and experience in leading campaign
development and execution
- -Sales experience, clinical or research experience in a life
science discipline, genomics experience, or hands-on sequencing
experience, also highly desirable
- Minimum of a bachelor's degree in a life science discipline
preferred
- MBA or other related degree in business, marketing,
communications also highly desirableThe estimated base salary range
for this role based in the United States of America is: $94,600 -
$141,800. Compensation decisions are dependent on several factors
including, but not limited to, an individual's qualifications,
location where the role is to be performed, internal equity, and
alignment with market data. Additionally, all employees are
eligible for one of our variable cash programs (bonus or
commission) and eligible roles may receive equity as part of the
compensation package. We offer a wide range of benefits as
innovative as our work, including access to genomics sequencing,
family planning, health/dental/vision, retirement benefits, and
paid time off.At Illumina, we strive to foster a diverse and
inclusive workplace by cultivating an environment in which everyone
contributes to our mission. Built on a strong foundation, Illumina
has always been rooted in openness, collaboration, and seeking
alternative views and perspectives to propel innovation in
genomics. We are proud to confirm a zero-net gap in pay, regardless
of gender, ethnicity, or race. We also have several Employee
Resource Groups (ERG) that deliver career development experiences,
increase cultural awareness, and demonstrate our collective
commitment to diversity and inclusion in the communities we live
and work. We are proud to be an equal opportunity employer
committed to providing employment opportunity regardless of sex,
race, creed, color, gender, religion, marital status, domestic
partner status, age, national origin or ancestry, physical or
mental disability, medical condition, sexual orientation,
pregnancy, military or veteran status, citizenship status, and
genetic information. If you require accommodation to complete the
application or interview process, please contact
accommodations@illumina.com. To learn more, visit:
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
Keywords: Illumina, San Diego , Sr. Marketing Programs Manager - Regional Marketing, Executive , San Diego, California
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