Director, Marketing
Company: Ignite Human Capital
Location: Carlsbad
Posted on: May 28, 2023
Job Description:
About usWe are a leading global spine and orthopedics company
with a premier portfolio of biologics, innovative spinal hardware,
bone growth therapies, specialized orthopedic solutions and a
leading surgical navigation system. Our combined company is over
1,600 strong, with products distributed in 68 countries worldwide
and a global R&D, commercial and manufacturing footprint, and
this is just the beginning! -Come join our global team of dedicated
professionals who through their extraordinary efforts demonstrate
every day their commitment to our mission of improving the lives of
patients. Here our culture is built around Integrity and the core
beliefs we live by: Exceed Expectations, Work Together, Be
Respectful, Get Lean and Have Fun! -How You'll Make a DifferenceThe
Director of Marketing is responsible for managing the marketing of
the specified product franchises. This position is accountable for
establishing a long-term global product strategy, developing and
executing corresponding annual strategic commercialization plans,
planning and coordinating the launch of new products and achieving
revenue targets. -Your Key Responsibilities -
Lead and develop a highly motivated
product marketing team to achieve business goalsDirect a
cross-functional operating team responsible for the commercial
success of the business. This involves development of strategies,
resolution of complex business issues and conflicts, maintenance of
a viable product pipeline, and identification of new technologies
and development of innovative service offeringsIdentify market
problems, quantify opportunities, and create product and service
strategies that achieve company revenue and profitability
objectivesTranslate market problems into market requirements to be
used as a roadmap during the product development processEnsure
products meet market needs via management of rigorous pre-clinical
and clinical validation activitiesManage upstream marketing
activities for franchise such as ongoing assessment of new ideas,
market research, marketing plan/buying process, product positioning
and segmentation, pricing strategy, and financial valuationsDirect
the development and successful execution of the tactical marketing
plan for existing and new commercial products/programs for the
market segment, including: pricing, promotional strategy,
advertising, KOL relationships and interactions, trade show
exhibitions, and other marketing related activities such as use of
the web and sales training.Drive development of global
commercialization & launch plans for selling fixation Interbody
products to achieve revenue targetsDefine sales training and
medical education requirements for the successful sale and adoption
of fixation Interbody productsFacilitate ongoing customer feedback
mechanisms and use the information to make continuous improvements
(e.g. regional input, global customer advisory groups). -Who You
Are -
Bachelor's degree in marketing,
engineering or related discipline - MBA preferredMinimum of 7 years
of product marketing experience in the medical device
industryProven ability to lead and/or mentor product marketing
colleaguesDirect marketing responsibility for a complex product
portfolioExecuted comprehensive global marketing plans in concert
with multiple commercial stakeholdersImplemented strategic
marketing plans for a business segment that have achieved financial
goalsTrack record of successfully leading product commercialization
from new idea to market releaseExperience getting first-hand
customer information and using it for improvements (e.g. KOLs,
market research, VOC)Performed quantitative analysis to guide
global/regional performance and decision makingAbility to travel
30% of timeInvasive spine experience strongly preferredMedical
device sales experience a plusExperience working with a best in
class repeatable marketing methodology is a plusPowered by
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Keywords: Ignite Human Capital, San Diego , Director, Marketing, Executive , Carlsbad, California
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