SanDiegoRecruiter Since 2001
the smart solution for San Diego jobs

Director, Marketing

Company: Ignite Human Capital
Location: Carlsbad
Posted on: May 28, 2023

Job Description:

About usWe are a leading global spine and orthopedics company with a premier portfolio of biologics, innovative spinal hardware, bone growth therapies, specialized orthopedic solutions and a leading surgical navigation system. Our combined company is over 1,600 strong, with products distributed in 68 countries worldwide and a global R&D, commercial and manufacturing footprint, and this is just the beginning! -Come join our global team of dedicated professionals who through their extraordinary efforts demonstrate every day their commitment to our mission of improving the lives of patients. Here our culture is built around Integrity and the core beliefs we live by: Exceed Expectations, Work Together, Be Respectful, Get Lean and Have Fun! -How You'll Make a DifferenceThe Director of Marketing is responsible for managing the marketing of the specified product franchises. This position is accountable for establishing a long-term global product strategy, developing and executing corresponding annual strategic commercialization plans, planning and coordinating the launch of new products and achieving revenue targets. -Your Key Responsibilities -

Lead and develop a highly motivated product marketing team to achieve business goalsDirect a cross-functional operating team responsible for the commercial success of the business. This involves development of strategies, resolution of complex business issues and conflicts, maintenance of a viable product pipeline, and identification of new technologies and development of innovative service offeringsIdentify market problems, quantify opportunities, and create product and service strategies that achieve company revenue and profitability objectivesTranslate market problems into market requirements to be used as a roadmap during the product development processEnsure products meet market needs via management of rigorous pre-clinical and clinical validation activitiesManage upstream marketing activities for franchise such as ongoing assessment of new ideas, market research, marketing plan/buying process, product positioning and segmentation, pricing strategy, and financial valuationsDirect the development and successful execution of the tactical marketing plan for existing and new commercial products/programs for the market segment, including: pricing, promotional strategy, advertising, KOL relationships and interactions, trade show exhibitions, and other marketing related activities such as use of the web and sales training.Drive development of global commercialization & launch plans for selling fixation Interbody products to achieve revenue targetsDefine sales training and medical education requirements for the successful sale and adoption of fixation Interbody productsFacilitate ongoing customer feedback mechanisms and use the information to make continuous improvements (e.g. regional input, global customer advisory groups). -Who You Are -
Bachelor's degree in marketing, engineering or related discipline - MBA preferredMinimum of 7 years of product marketing experience in the medical device industryProven ability to lead and/or mentor product marketing colleaguesDirect marketing responsibility for a complex product portfolioExecuted comprehensive global marketing plans in concert with multiple commercial stakeholdersImplemented strategic marketing plans for a business segment that have achieved financial goalsTrack record of successfully leading product commercialization from new idea to market releaseExperience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)Performed quantitative analysis to guide global/regional performance and decision makingAbility to travel 30% of timeInvasive spine experience strongly preferredMedical device sales experience a plusExperience working with a best in class repeatable marketing methodology is a plusPowered by JazzHR

Keywords: Ignite Human Capital, San Diego , Director, Marketing, Executive , Carlsbad, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

San Diego RSS job feeds