Digital Tagging Manager
Company: VirtualVocations
Location: Vista
Posted on: May 10, 2025
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Job Description:
A company is looking for a Digital Tagging Manager to lead the
implementation and management of digital tracking across eCommerce
web pages.
Key Responsibilities
Oversee the implementation, maintenance, and troubleshooting of
tags in Adobe Data Collection and support legacy Google Tag Manager
items
Collaborate with marketing and development teams to define tagging
requirements for tracking user behavior and conversions
Conduct audits and quality assurance processes to ensure tags
function correctly and comply with standards like GDPR and CCPA
Required Qualifications
Bachelor's degree in marketing, analytics, or computer science
3+ years of experience in digital marketing technologies,
particularly tag management and web analytics
Technical knowledge of CSS, JavaScript, or HTML for implementing
and troubleshooting tags
Understanding of Customer Data Platforms (CDPs) and data
unification strategies
Adobe Analytics certification is a plus
Keywords: VirtualVocations, San Diego , Digital Tagging Manager, Executive , Vista, California
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