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Product Manager, Healthcare Professional (HCP)

Company: ACADIA Pharmaceuticals
Location: San Diego
Posted on: May 18, 2018

Job Description:

Product Manager, Healthcare Professional (HCP) Location

  • San Diego, CA - HQ Apply Now Responsible for managing the execution of the marketing strategy, tactical plans and activities to support the brands to healthcare professionals. Primary Responsibilities:
    • Implements the brand strategy for the launch of assigned products and product lines.
    • Plans and executes promotions and marketing materials which support Neuroscience Specialty and Long Term Care sales representatives who interface with Neurologists, Movement Disorder Specialists and Psychiatrists.
    • Develops promotions and marketing materials for external tele-rep sales organization.
    • Manages within the established the US promotions budget for assigned products.
    • Assists in the development of short and long-range strategies for inclusion into brand plan.
    • Monitors progress of plans and recommends adjustments as necessary based upon in-depth analytics and ROI analysis.
    • Manages HCP digital and non-digital brand tactics and performs database analyses of digital response rates and recommends changes to optimize brand objectives.
    • Supports the development and execution of promotional speakers' bureaus as well as other peer to peer educational programs and tactics directed at healthcare professionals.
    • Partners with sales training and sales leadership teams to optimize the development and utilization of promotional materials for roll out at sales meetings.
    • Executes marketing strategy for related exhibits, sponsorships, peer-to-peer programs, and scientific expert meetings at medical conventions, exhibits and trade shows including Neurology, Psychiatry, and Long Term Care focused conventions.
    • Monitors and ensures that all Medical Legal Review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies.
    • Develops and delivers presentations as needed to commercial management and other internal groups.
    • Develops and maintains strong external relationships with Scientific Experts (SEs)
    • Other duties as assigned. Education/Experience/Skills: Bachelor's degree in marketing, health care, pre-med, life science, business administration or an equivalent combination of relevant education and experience may be considered. MBA and international experience preferred. A minimum of 5 years of progressively responsible experience in the pharmaceutical or biotech industry. Requires 3 years Marketing experience in a pharmaceutical environment or equivalent relevant project work. Requires recent blockbuster brand experience, successful launch experience or major new indication launch experience, and biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise. Previous product manager experience strongly desired and/or marketing special projects or task force. Pharmaceutical sales experience is highly desired but not required. Must possess:
      • Demonstrated successes in new product development (market research, market estimates, pricing, product development processes).
      • Demonstrated knowledge of brand management related to healthcare industry.
      • Demonstrated ability to interface/collaborate with other departments as necessary to achieve business goals.
      • Knowledgeable with neurology therapeutics and Neurology, Psychiatry and Long Term Care related HCP market.
      • Ability to work successfully in a dynamic, fast paced, team-oriented environment.
      • Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
      • Able to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship.
      • Skilled at creating a team environment that supports a common vision.
      • Proficient at effectively prioritizing goals, assessing team capability, and coordinating resources to achieve those goals.
      • Significant travel required; ability to travel up to 50% of time during peak launch time periods. Back Email Apply Now

          Keywords: ACADIA Pharmaceuticals, San Diego, Product Manager, Healthcare Professional (HCP), Executive, San Diego, California

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