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VP of Marketing Automation

Company: Consumer Retail Banking, San Diego, CA
Location: San Diego
Posted on: March 18, 2019

Job Description:

The VP, Marketing Automation will be responsible for the execution of complex, omnichannel marketing automation efforts across the bank. The ideal candidate will have experience leading digital initiatives in a dynamic and fast-paced environment. They will also have a proven track record of demonstrating exceptional results in digital marketing programs. Provide day-to-day ownership of Salesforce Marketing Automation solutions across the enterprise, including Journey Builder, Ad Studio, Mobile Studio, Social Studio, Email Studio, etc. Execute on assigned Marketing Automation solutions, partnering closely on strategy and content with the Marketing team and related Business Unit Develop, maintain and deliver on the strategic vision and roadmap for the evolution of Salesforce Marketing Automation solutions within Company (near term and 5 year views) Foster consultative and collaborative relationships with Business Unit leaders to provide proactive identification of opportunities to increase efficiency and effectiveness Review individual Business Unit marketing initiatives and align with the enterprise strategic direction Continually expand personal and enterprise knowledge of the Salesforce marketing suite of systems; research innovations for review and/or adoption by the Bank Understand the Bank's diverse business units and strategic initiatives; ensure capacity is anticipated and enterprise perspective is considered Develop and maintain current configuration and maintenance documentation for all marketing automation Build and maintain complete and current governance and project management documentation, and system architecture 'documentation Ensure the project management and development protocols and processes are adhered to by the Marketing Automation Center of Excellence team Key Skill Sets or Knowledge Requirements: Salesforce Marketing Cloud platform certifications Technical competence of data driven marketing automation Natural desire to achieve the impossible; when others see an insurmountable wall, you see an obstacle that can be overcome Technical savvy and intellectual curiosity to rapidly master new technology Comfort with cloud solutions and the desire to explore the next big thing Demonstrated project management skills with a sense of commitment and urgency ' Thrive in a fast-moving, complex and innovative multi-billion dollar bank Creative, analytical thinker with strong problem-solving skills Flexible, work well on multiple projects that may require restructuring due to shifting demands, unforeseen events and changing prior Desired Career Experience & Education Requirements: 5+ experience in Salesforce Marketing Cloud or similar digital marketing automation platforms Deep knowledge of digital marketing best practices and technology trends Strong competence in Salesforce Marketing Cloud, Journey Builder, and channel specific solutions Bachelor’s Degree in a related field Key distinguishing traits of successful candidate: Leadership : A confident person with the ability to connect and inspire others Results Oriented : A driver who possess the ability to take actions and implement effective solutions in a timely manner Teamwork : the ability to lead, motivate and rally direct reports and colleagues alike Ethics : Highest level of professional integrity and honesty as well as personal credibility Innovative : Dedication to maintaining cutting edge talent with the courage to implement new ideas

Keywords: Consumer Retail Banking, San Diego, CA, San Diego , VP of Marketing Automation, Executive , San Diego, California

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