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Manager, CRM (Customer Relationship Management)

Company: Truegenics Pte. Ltd.
Location: San Diego
Posted on: September 14, 2019

Job Description:

Truegenics Pte Ltd is a personal care Vitamin, Mineral, and Supplement (VMS) company that specializes in Direct Response marketing. We sell our own brand of health supplements to a global audience and strive to add more life into their days. We believe that even the smallest action can define one's destiny, and are committed to the creation of products that enhance the lives of our consumers. This role need not be physically located at San Diego, California. Candidates from other cities who are able to work virtually and travel occasionally are welcome to apply. Mission of the Role: Know the customer. Formulate and implement CRM strategies for the Company and oversee customer facing platforms via, email and social media marketing in order to drive customer retention and maximize lifetime value per customer. Key Responsibilities:Work together with different units in the organization to understand the preferences, needs and behavior of the customers, thereby planning an effective CRM strategyDrive the CRM strategy for the organization to ensure customer attraction and retention and maximize lifetime value per customerGrow sales revenues through the creation and execution of daily and weekly email sales campaigns that deliver against business goalsPartner with multiple channel owners (affiliate marketing sales, cold media sales, etc.) to develop effective strategies for customer acquisition and engagementProvide insights and best practices of CRM, trends, customer behaviors and use them to embark on new ideas to grow the businessBuild collaborative partnerships with cross-functional teams including Product Development, Conversion & Optimization, Supply Chain, Finance, Operations, Regulatory Affairs and others to drive marketing and CRM initiativesBe the primary custodian of customer database and customer communication. Develop and monitor workflow and processes for customer database management and engagement.Establish, report on, and improve KPIs for all campaigns / communications Key Skills / Experience:8+ years of CRM experience in Direct Response Digital Marketing with hands-on knowledge of Campaign Management Systems and Enterprise Marketing technologies for delivering across customer touchpoints (e.g. email, push notifications, social media) including knowledge of regulatory matters like opt-in rules and deliverability. This is a MUST-HAVE experience for the role.Experience gathered in the personal care industry or pharmaceuticals / supplements industry is desirableStrong analytics experience with good understanding of customer lifecycle.Experience with A/B testing, messaging, and post-campaign analysisHighly numerate, should be familiar with MS Excel and able to generate reports and graphs from dataHighly driven - takes initiatives to get the desired results in cooperation with other teamsExcellent written and verbal communication skills in English - including presenting and reportingAble to work in an ambiguous environment within tight deadlines and different time zonesOccasional travel nationally and internationally may be required in this role

Keywords: Truegenics Pte. Ltd., San Diego , Manager, CRM (Customer Relationship Management), Executive , San Diego, California

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