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Digital Marketing Director

Company: Alastin Skincare, Inc.
Location: Carlsbad
Posted on: September 15, 2019

Job Description:

The Company:ALASTIN SkincareTM, Inc., founded in 2015 and located in Carlsbad, CA, is an innovative emerging growth skincare company dedicated to developing and marketing new, scientifically proven and clinically-tested products that reinvigorate, protect, and maintain healthy skin for a lifetime.--Position Summary:The Director of Digital Marketing will be responsible for defining and leading our paid and organic media, SEO acquisition strategy as well as developing, recommending and executing channel strategies across a variety of paid and organic channels.--This position will be an integral part of our overall growth plans, lead our digital efforts with the proven ability to execute.--This role will be supported by a solid collaborative team and will report to the Chief Commercial Officer.-- --Responsibilities:------------------Oversee budget and agency partners for all paid digital media channels including social, display, email, native, search and affiliate.------------------Develop the digital audience, messaging and creative strategy.------------------Continuous testing and optimization of messaging, content, creative and user funnel.------------------Optimize and manage marketing budget portfolio to maximize CPA and efficiently scale new customers------------------Work with content, creative and tech to execute strategy.----------------------Lead our landing page strategy, development, and optimization.------------------Be a key partner across all growth marketing-related efforts. Have a perspective and define and implement a growth roadmap to optimize our conversion funnels and engagement.------------------Lead our efforts and external agencies to deliver the best performance across digital channels (search, social, display, etc.). Requirements:------------------BA/BS degree in Marketing, Business, Economics, or related field required------------------5-7 years of experience in a direct-to-consumer, e-commerce, acquisition and new customer acquisition programs across digital and off-line channels.------------------History of owning, succeeding and delivering on scaling new customer acquisition KPIs.------------------Bias towards start-up experience in a fast-pace environment!------------------Strong analytical, problem solving mindset.------------------Proven ability to hit all critical KPI's with a brand centric mindset.------------------Extensive experience with search, social media and online advertising.------------------Enjoy the creative process - you'll be working in constant collaboration.------------------Exceptional organizational skills and detail oriented.------------------Strong written and verbal communicator with key decision makers.------------------Self-starter who is driven to address problems and produce solutions.------------------Growth mindset - you are on a quest to learn and develop personally & professionally.----For a full job description and to learn more about Alastin Skincare, please visit our website at:

Keywords: Alastin Skincare, Inc., San Diego , Digital Marketing Director, Executive , Carlsbad, California

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