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Senior Media Specialist

Company: GIA (Gemological Institute of America)
Location: Carlsbad
Posted on: August 7, 2022

Job Description:

Senior Media Specialist: World class opportunity in the diamond industry
The Company: GIA is the world's foremost authority in gemology. GIA is a global organization with headquarters located in Carlsbad, CA. GIA in Carlsbad boasts a 17-acre ocean view campus that accommodates approximately 800 of its 3,000 total employees worldwide. It offers many competitive health and commuter benefits that promote the well-being of its employees as well as that of the environment.
The Culture: GIA relies on a strong set of values to create a sense of purpose - guiding and inspiring people inside and outside the organization. We strive for our students and employees to have a sense of belonging and inclusivity through our core values of integrity, teamwork, leadership, respect and results.
The Location: This position reports to the Director Global Product Marketing located in Carlsbad, California at our corporate headquarters. We offer a flexible work-from-home schedule, with a few days in the office per week.
What To Expect

  • We offer competitive medical, dental, vision and matching 401-K plans (up to 8%)
  • Paid vacation, sick and holidays, tuition assistance, special award (target bonus), commuter benefits
  • Global business interaction opportunities with our international locations
    The Environment
    • On-site caf-- - affordable custom breakfast and lunch meals and Starbucks drinks!
    • Economic friendly services - electric vehicle charging stations on-site
    • Ergonomic assessments offered on-site and virtually.
      Job OverviewWe are looking for an analytically savvy and detail-oriented marketer to lead the execution of trade and product related consumer media strategies in a dynamic and evolving industry. As the Senior Media Specialist, you:
      • Have experience planning and coordinating digital and print media campaigns across various channels with a strong understanding of execution, trafficking, and relationship management.
      • Understand the importance of connecting our audience with our message and diligently organize and execute hundreds of paid trade advertisements across multiple trade partners and publications. In addition, you will work closely with our media buying agency to coordinate product specific consumer campaigns.
        Essential Duties And Responsibilities
        • Manages the media planning process, working with the media agency to assist in buying digital and print media to support business objectives.
        • Collaborate with an integrated marketing team to understand business objectives, product messaging, and advertising support needs to coordinate and execute go-to market media strategies.
        • Identify growth opportunities by developing strong knowledge about and relationships with publishers, discovering and evaluating new advertising possibilities.
        • Collaborate with publishers and media agency to execute the B2B and B2C product media plan.
        • Lead day-to-day management with advertising and media agency to execute trade and product consumer media spend.
        • Manages production schedule(s) to ensure advertising and deadline objectives are achieved.
        • Oversight of campaign creative trafficking and execution process, requiring an understanding of digital trafficking tools across channels.
        • Budget stewardship, including contract/Insertion Order submission, Requisition creation and managing B2B and product related B2C budget records, monthly reporting and forecasting.
        • Develop and maintain 2023 Trade Ad Detail and Status document
        • Analyze campaign performance to deliver insights and drive optimization.
        • Other duties as assigned.
          TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
          • Strong computer skills utilizing software such as Microsoft Office Suite and e-mail. Expertise in Excel.
          • Strong math and analytical skills.
          • Curious, adaptable, creative, and an innovative thinker.
          • Exceptional initiative and attention to detail.
          • Strong written, verbal and negotiation skills with the ability to communicate with all levels of colleagues, vendors and clients.
          • Ability and enthusiasm for working in a fast-paced environment where creative solutions are the norm.
          • Strong people skills, diplomacy and a collaborative spirit.
          • Team player with the confidence to take the lead and guide other departments when necessary.
          • Ability to display supportive behavior and communicate positively regarding department goals and objectives.
          • Ability to maintain and foster sensitivity and respect for a culturally diverse work environment.
          • Leadership & Accountability: Demonstrates personal initiative, focus and drive for continuous improvement; holds self and others accountable to meet commitments and models GIA values.
          • Technical/Functional Knowledge: In-depth knowledge of principles and practices within discipline or broad knowledge across many related disciplines. Keeps up with current technology and trends.
          • Drive for Results: Sets high goals and uses measurement methods to monitor progress toward goals. Consistently meets or exceeds goals; maintains a focus on continuous improvement.
          • Decision quality/ and problem solving skills: Incorporates a holistic approach to making good, timely, ethical decisions that keep the organization moving forward; ability to identify root causes of problems and provides sound resolutions.
          • Analytical Skills: Ability to interpret and analyze data comprehensively and make excellent conclusions; thinks strategically while considering impact of actions/decisions
          • Communication Skills: Develops and delivers multi-mode communication that conveys a clear understanding of the unique needs of different audiences; uses clear and effective verbal and written communications delivered with confidence and the style of the receiver in mind
          • Ability to handle conflict situations effectively to minimize impact and maximize outcomes; ability to express opposing views in a non-confrontational manner.
          • Time management: Approaches work in an organized and systematic manner; plans work and time effectively to manage conflicting or shifting priorities and achieve goals aligned with department and organization.
            Education And Experience
            • Bachelor's degree in advertising, marketing, business administration or communications or related field and 3-5+ years of related work experience, or equivalent combination of education and experience.
            • 3-4 years' media experience in a media agency preferred.
            • Knowledge of self-serve buying platforms, like Facebook and Google Ads.
              • Work is performed in a designated professional office workstation and environment.
              • Extensive use of office equipment to include computer, calculator, copier, fax, and other business related machines and software.
                Disclaimer: This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this job description changes the at-will employment relationship existing between the Company and its employees.

Keywords: GIA (Gemological Institute of America), San Diego , Senior Media Specialist, Hospitality & Tourism , Carlsbad, California

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