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Ad Technology Specialist

Company: Yoh, A Day & Zimmermann Company
Location: San Diego
Posted on: April 9, 2021

Job Description:

Ad Technology Specialist needed for a contract opportunity with Yoh--------s client located in San Diego, CA.

What You--------ll Be Doing:

Position Summary:
As the seasoned professional in this role -----" we look to you to be the advertising technology (AdTech) stack subject matter expert (SME) to implement, manage & enhance adtech platforms to support our digital campaigns. You will provide advertising operations technical oversight as the SME of trafficking, tagging and quality assurance for our demand side platform (DSP). You will manage day-to-day administration of the data management platform (DMP) for segmentation and reporting.


Objective: To own the advertising technology (AdTech) stack strategy with tools (DMP and DSP) that have broad regional adoption and result in clear return on marketing investments.

Strategic Imperatives for AdTech Stack
1) Expand adoption of stack tools by demonstrating value proposition across organization by training, documenting regional digital marketing teams.
2) Focus on constant optimization that improves the customer experience down the funnel using a deeper understanding of segmentation and targeting.
3) Execute the AdTech stack plan for improved in-house capabilities that improve marketing program metrics and increase ad buying power.
4) Track activities and results, adjusting as needed, to maximize effectiveness and routinely reporting back on that effectiveness to leadership.

Demand Side Platform (DSP)/Ad Server - Tech Savvy Stand & Evolve
------- Inform DSP design and implementation from an out-sourced model to an in-sourced self-service model.
------- Ensure requirements are met, manage DSP integration with external media platforms.
------- Successfully deploy, train and document system across internal digital specialist groups, and troubleshoot complications that are experienced.
------- Enhance current state by integrating direct publishers to the DSP.
------- Manage ad trafficking, optimization and reporting in Google Campaign Manager (DoubleClick Campaign Manager).
------- Aligning with regions to maximize buying power with endemic publications.
------- Inform DSP design and implementation from an out-sourced model to an in-sourced self-service model.
------- Inform Ad Server design and implementation from a shared environment to a single instance.

Data Management Platform (DMP) -----" Tech Savvy Tailoring
------- Strategizing on scope and depth of segmentation needs to improve performance of marketing programs.
------- Act as a technical resource with external advertisers and publishers for troubleshooting known or suspected problems with the tagging/tracking.
------- Educating DMP users on best practices and value of tagging assets to build database match rate.

Collaboration Success Attributes:
------- Work collaboratively with Marketing Programs and Digital Specialists in region to optimize adoption, segmentation, and targeting.
------- Work collaboratively with consultants, e-comm analysts and information systems to stand up and enhance advertising technology stack.
------- Align and evolve input with DCoE metrics related to adoption of tools and return on marketing investments.
------- You have rich experience in a DTC go-to-market strategy.
------- You have a sound understanding of the B2B buyer journey and ensuring the right channel is getting to the right target customer at the right moment.
------- You understand how front end and back end systems work to create efficient marketing automation workflows that maximize return on marketing investment.
------- You understand strategies for media buying and placements that ensure the best value.
------- You have an analytical mindset with demonstrated proficiency in marketing and metrics.
------- You have proven track record of taking ownership and driving results by being solutions minded and providing inputs
------- You have high attention to detail and project management skills; able to manage multiple, concurrent programs.
------- You thrive in a dynamic and agile environment.
------- You want to stay on top of new trends in the digital landscape and be the voice that educates others.

Required:

--

Successful Systems Knowledge:
------- Hands-on experience working in self-serve DSPs and Ad Servers: Basis DSP, Google Campaign Manager (formerly DoubleClick), DV360 (formerly DoubleClick Bid Manager), TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, Thunder, AppNexus, MediaMath, etc.
------- Direct campaign execution experience with Enterprise AdTech stack products like Salesforce Audience Studio, DSPs, etc.
------- Knowledge across multiple platforms and channels incl. Facebook, Google, Instagram, Twitter, WeChat, etc.
------- Experience with ancillary technologies: DMP, ad servers, tag management, analytics, contextual targeting, research and QA tools.
------- Solid understanding of real-time bidding (RTB), video advertising platforms and online advertising models.

Requirements:
------- 5-8 years of experience in digital marketing/advertising operations.
------- Proven track record of implementing multiple marketing advertising technology stack platforms.
------- Proven track record enhancing and growing stack adoption and usability through superuser feedback while meeting campaign goals.
------- Experience in life sciences, highly regulated environment, GDPR, required.
------- Google Campaign Manager experience, preferred.
------- BasisDSP, preferred.
------- Salesforce Audience Studio, a plus.
------- Bachelor--------s degree in the marketing or business/communications or equivalent.

What--------s In It For You?


  • This is a unique opportunity to support our client; one of the world's largest biomedical manufacturing companies and a provider of biotech product solutions. Medical benefits and 401K are available.


    Get Hired, Apply Now! Send WORD resumes to lisa.hughes@yoh.com

    Recruiter: Lisa Hughes

    Yoh makes finding and applying for jobs simple. Partner with Yoh to find the right opportunities across multiple industries in the US and UK. Find out more !

    Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.PandoLogic. Keywords: Advertising Coordinator, Location: San Diego, CA - 92108

Keywords: Yoh, A Day & Zimmermann Company, San Diego , Ad Technology Specialist, IT / Software / Systems , San Diego, California

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