Ad Technology Specialist
Company: Yoh, A Day & Zimmermann Company
Location: San Diego
Posted on: April 9, 2021
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Job Description:
Ad Technology Specialist needed for a contract opportunity with
Yoh--------s client located in San Diego, CA.
What You--------ll Be Doing:
Position Summary:
As the seasoned professional in this role -----" we look to you to
be the advertising technology (AdTech) stack subject matter expert
(SME) to implement, manage & enhance adtech platforms to support
our digital campaigns. You will provide advertising operations
technical oversight as the SME of trafficking, tagging and quality
assurance for our demand side platform (DSP). You will manage
day-to-day administration of the data management platform (DMP) for
segmentation and reporting.
Objective: To own the advertising technology (AdTech) stack
strategy with tools (DMP and DSP) that have broad regional adoption
and result in clear return on marketing investments.
Strategic Imperatives for AdTech Stack
1) Expand adoption of stack tools by demonstrating value
proposition across organization by training, documenting regional
digital marketing teams.
2) Focus on constant optimization that improves the customer
experience down the funnel using a deeper understanding of
segmentation and targeting.
3) Execute the AdTech stack plan for improved in-house capabilities
that improve marketing program metrics and increase ad buying
power.
4) Track activities and results, adjusting as needed, to maximize
effectiveness and routinely reporting back on that effectiveness to
leadership.
Demand Side Platform (DSP)/Ad Server - Tech Savvy Stand &
Evolve
------- Inform DSP design and implementation from an out-sourced
model to an in-sourced self-service model.
------- Ensure requirements are met, manage DSP integration with
external media platforms.
------- Successfully deploy, train and document system across
internal digital specialist groups, and troubleshoot complications
that are experienced.
------- Enhance current state by integrating direct publishers to
the DSP.
------- Manage ad trafficking, optimization and reporting in Google
Campaign Manager (DoubleClick Campaign Manager).
------- Aligning with regions to maximize buying power with endemic
publications.
------- Inform DSP design and implementation from an out-sourced
model to an in-sourced self-service model.
------- Inform Ad Server design and implementation from a shared
environment to a single instance.
Data Management Platform (DMP) -----" Tech Savvy Tailoring
------- Strategizing on scope and depth of segmentation needs to
improve performance of marketing programs.
------- Act as a technical resource with external advertisers and
publishers for troubleshooting known or suspected problems with the
tagging/tracking.
------- Educating DMP users on best practices and value of tagging
assets to build database match rate.
Collaboration Success Attributes:
------- Work collaboratively with Marketing Programs and Digital
Specialists in region to optimize adoption, segmentation, and
targeting.
------- Work collaboratively with consultants, e-comm analysts and
information systems to stand up and enhance advertising technology
stack.
------- Align and evolve input with DCoE metrics related to
adoption of tools and return on marketing investments.
------- You have rich experience in a DTC go-to-market
strategy.
------- You have a sound understanding of the B2B buyer journey and
ensuring the right channel is getting to the right target customer
at the right moment.
------- You understand how front end and back end systems work to
create efficient marketing automation workflows that maximize
return on marketing investment.
------- You understand strategies for media buying and placements
that ensure the best value.
------- You have an analytical mindset with demonstrated
proficiency in marketing and metrics.
------- You have proven track record of taking ownership and
driving results by being solutions minded and providing inputs
------- You have high attention to detail and project management
skills; able to manage multiple, concurrent programs.
------- You thrive in a dynamic and agile environment.
------- You want to stay on top of new trends in the digital
landscape and be the voice that educates others.
Required:
--
Successful Systems Knowledge:
------- Hands-on experience working in self-serve DSPs and Ad
Servers: Basis DSP, Google Campaign Manager (formerly DoubleClick),
DV360 (formerly DoubleClick Bid Manager), TheTradeDesk, DataXu,
Amazon Advertising Platform, Adobe/TubeMogul, Thunder, AppNexus,
MediaMath, etc.
------- Direct campaign execution experience with Enterprise AdTech
stack products like Salesforce Audience Studio, DSPs, etc.
------- Knowledge across multiple platforms and channels incl.
Facebook, Google, Instagram, Twitter, WeChat, etc.
------- Experience with ancillary technologies: DMP, ad servers,
tag management, analytics, contextual targeting, research and QA
tools.
------- Solid understanding of real-time bidding (RTB), video
advertising platforms and online advertising models.
Requirements:
------- 5-8 years of experience in digital marketing/advertising
operations.
------- Proven track record of implementing multiple marketing
advertising technology stack platforms.
------- Proven track record enhancing and growing stack adoption
and usability through superuser feedback while meeting campaign
goals.
------- Experience in life sciences, highly regulated environment,
GDPR, required.
------- Google Campaign Manager experience, preferred.
------- BasisDSP, preferred.
------- Salesforce Audience Studio, a plus.
------- Bachelor--------s degree in the marketing or
business/communications or equivalent.
What--------s In It For You?
Get Hired, Apply Now! Send WORD resumes to lisa.hughes@yoh.com
Recruiter: Lisa Hughes
Yoh makes finding and applying for jobs simple. Partner with Yoh to
find the right opportunities across multiple industries in the US
and UK. Find out more !
Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability, or status as a
protected veteran. Visit
https://www.yoh.com/applicants-with-disabilities to contact us if
you are an individual with a disability and require accommodation
in the application process.PandoLogic. Keywords: Advertising
Coordinator, Location: San Diego, CA - 92108
Keywords: Yoh, A Day & Zimmermann Company, San Diego , Ad Technology Specialist, IT / Software / Systems , San Diego, California
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here to apply!
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