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Senior Product Manager

Company: Agilent
Location: San Diego
Posted on: September 15, 2020

Job Description:

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek ---- so they can do what they do best: improve the world around us. Information about Agilent is available at www.agilent.com .

This product manager role will be responsible for managing the new xCELLigence Real Time Cell Analysis Instrument products within Cell Analysis Division of Agilent Technologies, for driving the products' market adoption and penetration, and for delivering continued, sustainable significant growth in market share as well as sales revenue.

The successful candidate will manage the entire life cycle of certain new cell analysis instrument products from concept, to design, prototype/pilot production, testing, forecast, cost, mass production, promotion, support, and finally product end of life, deliver the operating plan for achieving the growth objectives including market share, revenue, profit and return on investment for all the aspects of business operation associated with the product, and be responsible for managing and implementing marketing activities through research, strategic planning and implementation. The candidate must have experience in managing life science products and have demonstrated abilities in develop and implement an integrated multi-channel marketing plan to support the achievement of seals targets. An ideal candidate will be well networked and have collaboration experience with key opinion leaders in the Cell Analysis market.

DUTIES AND RESPONSIBILITIES

Ownership of end-to-end product lifecycle

Continuous optimization of customer journey in partnership with regional sales, service, and marketing teams to deliver business targets

Responsible for voice of customer, market/competitive assessment, and product positioning

Network with industry experts and leaders to drive brand awareness and product adoption

Business analytics and reporting to monitor portfolio health

Product SME for pricing, marketing programs, and content teams

Responsible for all marketing aspects of a product portfolio -- including new product development, product launch plans and execution, pricing, positioning, promotional strategies, and sales team training

Works directly with R&D to prepare and submit new product proposals and develop customer requirement documents

Serves as a marketing representative on projects in the phase-gated product development process

Develops the annual marketing plan, specifically, including pricing, positioning and promotional strategies

Responsible for development of promotional materials and programs including catalogs, sales aids, website content, webinars, product literature, direct mail, and advertising, and external events

Responsible for marketing communications, including eMarketing, trade show exhibits, user meetings, magazine/internet advertising, etc.

Provides marketing and/or technical support at conventions user's meetings, workshops, and other specific marketing functions

Conducts appropriate market analysis and competitive product research to provide information on market segmentation, market share, and customer requirements

Provides appropriate training and directions to the Sales team including sales tactics, product features and benefits, competition landscape analysis and product positioning

Develops KOL programs to achieve a better understanding of market needs, establish product-application champions, and speak about our products in the market

Provides regular feedback and updated product information to the Sales team and International distributors

Job Type Experienced

Shift

Day Shift

Qualifications

QUALIFICATIONS:

Bachelors, Masters, or other University Degree in a related subject strongly preferred; may consider applicants with an equivalent combination of education, training and experience

4+years relevant experience ideally related to sales or marketing experience in the life sciences market

2 + years experience working and functioning in a customer-facing or customer-support role

Strategic and tactical business acumen

Technical knowledge of commercial cellular analysis platforms (such as cell imaging system)

Experience in the development of product marketing plans, sales strategies, competitive product analyses, product specifications, product launches, promotional materials and forecasting

Effective written and oral communication skills with the ability to explain highly technical information to both technical and non-technical audiences

Innovative thinker with ability to collaborate with cross-functional teams for success in a matrixed organization

Ability to multi-task and manage several projects at one time with attention to details and operational rigor

Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. Agilent Technologies, Inc., is committed to diversity in the workplace and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please contact +1-262-754-5030 email job_posting@agilent.com . EOE AA M/F/Vet/Disability/Sexual Orientation/Gender Identity.

For more information about equal employment opportunity protections, please see all of our notices for EEO below.

Agilent is an Equal Employment Opportunity Employer

Accommodations

Agilent Technologies, Inc., is committed to diversity in the workplace and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please contact +1-262-754-5030 (US and Canada only) or email job_posting@agilent.com

EOE AA M/F/Vet/Disability/Sexual Orientation/Gender Identity

Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases.

For more information about equal employment opportunity protections, please view the Equal Employment Opportunity is THE LAW Poster, EEO is the Law Poster Supplement, Affirmative Action & Equal Employment Opportunity Policy Statement, and Pay Transparency Non-Discrimination Provision. See all of our notices for EEO.

Keywords: Agilent, San Diego , Senior Product Manager, Other , San Diego, California

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