The Director of Sales and Brand Growth manages, implements, and
executes effective strategies to grow sales. This position actively
seeks opportunities to build the brand through strategic
partnerships and initiatives. This position is successful through
creating emotional connection, increasing revenue to the business
and maintaining a positive community influence.
Possess a growth mindset
Has the ability to delegate and communicate effectively with the
Willing to perform the job they ask others to do
Energetic and able to inspire team members for special events,
sales goals and promotions
Organized and systems minded
Strong networking and interpersonal skills
Demonstrates strong leadership skills
Sales: Create/manage an annual overall sales goal with the
corresponding strategies and expected outcomes.
Check Average: Create/manage goals to increase higher check
averages and returning “raving fans.”
Catering: Set/manage goals to increase revenue through new and
returning catering customer as well growing offsite sales
Transaction Count: Set/monitor goals to increase transaction
Spotlight: Create/manage an effective strategy using this
internal tool to drive traffic around specific opportunities and
overall sales growth.
Brand Growth and Recognition Ensure all media and communication
is current, free from error and that all assets are approved
through the Visual Identity Standard Guidelines to increase brand
Ensure the brand is protected by adhering to all brand
guardrails, as defined by Chick-fil-A Corporate.
Invest in strategic and synergistic partnerships to further
impact in the community.
Social Media Develop and maintain social media calendar,
campaigns and digital marketing to grow sales and funnel traffic to
Monitor social media platforms and be responsible for customer
interaction and engagement by responding to comments and
Maintain current and relevant website for the business.
Team Communication Ensure all marketing campaigns, new menu
items, rollouts and events are communicated effectively and in a
timely manner to the team.
Attend weekly Executive Team Meetings and be prepared to share
updates in regard to sales, goals and strategic plans.
Qualifications and Pre-Requisites:
4-year degree or equivalent experience in the field
Open availability (including occasional weekends and nights)
Proficient social media skills and experience developing social
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