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VP of Marketing + Growth

Company: JBCconnect | Creative TechNology Talent
Location: San Diego
Posted on: September 15, 2020

Job Description:

JBCconnect is a full service creative technology talent agency, bringing exceptional talent from the advertising, media, marketing, public relations, technology and creative industries to the world's most innovative agencies and tech-forward companies. VP of Marketing + Growth

. San Diego, CA 92131

Posted: 09/09/2020 2020-09-09 2020-10-10 Job Category: Digital Marketing, Marketing, Performance Marketing Job Number: 150172

Job Description

Title: VP of Marketing + Growth

Company Description: email marketing tech startup

Location: San Diego, CA

Key Responsibilities:

*

Lead the entire Marketing division consisting of both a Content and Lead Generation team.

*

Hire, train, develop, and optimize the entire team' s performance.

*

Own and manage all aspects of growth including and not limited to content marketing, advertising, analytics, demand generation, and all things 360 marketing.

*

Identify, develop, and deploy marketing strategies across all channels.

*

Optimize business via performance data and analytics.

*

Ability to manage and negotiate with both vendors and freelancers.

*

Maintain brand standards and ensure compliance across all marketing and communications.

*

Identify and track our competitors by closely monitoring successes and failures.

*

Conduct market research and implement new strategies based on findings.

*

Work closely with Sales to align marketing strategies.

Position Requirements:

*

Bachelor' s Degree required; M.S or MBA degree is highly preferable.

*

Min. 6-8+ years of leadership experience in growth, acquisition, CRM, retention, and email growth in tech startup space and a proven track record of scaling growth.

*

Exposure to the digital advertising space, a genuine curiosity for digital data (Google Analytics, Adobe Analytics, DCM, DSP' s, DMP' s, Attribution tools, etc.).

*

Experience across all digital marketing channels (display, paid social, paid search, programmatic, native, SEO, email, etc.).

*

Experience in loyalty marketing and retention.

*

You' re highly analytical with the ability to turn insights into actionable changes that optimize performance.

*

A working knowledge of how to navigate our data platforms: Holistics, Google Analytics and other LTV, CAC, and attribution measurement tools.

*

Analysis of detailed & high-level analytics generated from our own internal tools as well as external resources with focus on repeat and churn breakdown by cohort, sales & velocity by product category as it relates to acquisition channel, AOV and LTV health per channel.

*

Well-versed in performance tracking and measurement tools with expert fluency in Google Analytics; ability to manage large datasets and perform both qualitative and quantitative analysis.

*

Are a strategic thinker with the ability to build innovative marketing campaigns, combined with tactical ability to execute simultaneously against multiple competing priorities.

*

Have a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced startup environment.

*

Are decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams to leverage resources effectively.

*

Have a strong drive for results, with the ability to manage independently and take calculated risks.

Compensation Package:

*

Competitive Salary Base

*

Generous Performance Bonus

*

Excellent Health Insurance Coverage

*

401k Retirement Plan + % Match

*

Unlimited Paid Time Off

*

Observed Company Holidays

*

Flexible Work Hours

JBCconnect is a full service creative technology talent agency, bringing exceptional talent from the advertising, media, marketing, public relations, technology and creative industries to the world's most innovative agencies and tech-forward companies.

Follow along on LinkedIn, Facebook, Twitter, Instagram and Glassdoor for more updates! Bachelor' s Degree required; M.S or MBA degree is highly preferable.

*

Min. 6-8+ years of leadership experience in growth, acquisition, CRM, retention, and email growth in tech startup space and a proven track record of scaling growth.

*

Exposure to the digital advertising space, a genuine curiosity for digital data (Google Analytics, Adobe Analytics, DCM, DSP' s, DMP' s, Attribution tools, etc.).

*

Experience across all digital marketing channels (display, paid social, paid search, programmatic, native, SEO, email, etc.).

*

Experience in loyalty marketing and retention.

*

You' re highly analytical with the ability to turn insights into actionable changes that optimize performance.

*

A working knowledge of how to navigate our data platforms: Holistics, Google Analytics and other LTV, CAC, and attribution measurement tools.

*

Analysis of detailed & high-level analytics generated from our own internal tools as well as external resources with focus on repeat and churn breakdown by cohort, sales & velocity by product category as it relates to acquisition channel, AOV and LTV health per channel.

*

Well-versed in performance tracking and measurement tools with expert fluency in Google Analytics; ability to manage large datasets and perform both qualitative and quantitative analysis.

*

Are a strategic thinker with the ability to build innovative marketing campaigns, combined with tactical ability to execute simultaneously against multiple competing priorities.

*

Have a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced startup environment.

*

Are decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams to leverage resources effectively.

*

Have a strong drive for results, with the ability to manage independently and take calculated risks. Compensation Package:

*

Competitive Salary Base

*

Generous Performance Bonus

*

Excellent Health Insurance Coverage

*

401k Retirement Plan + % Match

*

Unlimited Paid Time Off

*

Observed Company Holidays

*

Flexible Work Hours

Keywords: JBCconnect | Creative TechNology Talent, San Diego , VP of Marketing + Growth, Other , San Diego, California

Click here to apply!

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