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Director, Product Marketing (MS)

Company: Greenwich Biosciences, Inc.
Location: Carlsbad
Posted on: September 17, 2020

Job Description:

We are looking for enthusiastic and talented individuals who thrive on challenge and change, and who want to make a difference through the delivery of results.

About the role

This is a remote opportunity anywhere in the United States. West Coast is preferred.

The  Director, Product Marketing (MS) will play a key role within the Brand Team preparing to launch an exciting product candidate with an expected first indication in multiple sclerosis spasticity. This individual will work with the Brand Senior Director to develop and execute the marketing strategy and communications for various professional and consumer audiences. The Director will collaborate with other functional areas and external agencies to develop and implement a comprehensive marketing plan that aligns with the brands critical success factors and is responsive to customer needs and consistent with market opportunities. This position will report to the Senior Director, Marketing.

Responsibilities

Contribute to and execute the US marketing launch strategy. (e.g. positioning, messaging, branding, education, market research)

Lead the development and execution of the yearly cross functional Brand Plan.

Develop and execute against promotional strategy and tactical plans targeting US-based Neurologists other HCPs involved with the treatment of MS spasticity.

Manage agency and vendor relationships to develop promotional programs and tactics aligned with the brand strategy.

Analyze market data and trends to provide detailed strategy recommendations.

Liaise with other internal departments, including Sales, Sales Training, Market Access, Finance, Legal, Regulatory, Medical Affairs, Compliance, and IS personnel to achieve brand goals and objectives.

Identify and manage advertising and promotion budgets; develop and monitor relevant metrics to ensure program success. Communicates performance tracking as necessary.

Champion marketing materials through the promotional review process.

Understand key market trends and competitive environment to drive proactive strategies to maximize brand potential.

Partner with Sales Training to develop comprehensive launch training plan.

Post-launch develop ongoing promotional strategies, personal and non-personal promotional tools and resources.

Collaborate with sales teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution.

Ensure compliance with company and regulatory policies and requirements.

Required Experience

7-10 years of commercial experience in the pharmaceutical/biotech industry.

MS, spasticity, movement disorder or other relevant neurology experience preferred.

Launch experience preferred.

Outstanding interpersonal skills and demonstrated cross-functional leadership.

Must demonstrate good judgement and evidence of good analytical, problem solving, strategic thinking, planning, and project management skills.

Ability to think strategically by identifying and analyzing consumer and market insights and translating these into effective strategies.

Proven success in effectively managing internal and external relationships with colleagues, thought leaders, strategic business partners and vendors.

Team oriented individual with solid communication skills including significant experience presenting to senior management and large audiences.

Approximately 30% travel is required.

Join Us!

Posted 5 Days Ago

Full time

R0001586

About Us Why Work at Greenwich Biosciences? GW Pharmaceuticals (GW), along with its U.S. subsidiary Greenwich Biosciences, is a pioneering global biopharmaceutical company that has established a world-leading position in cannabinoid science and medicines over the last 20 years. GW’s mission is to transform the lives of seriously ill patients through developing and delivering rigorously tested cannabis-derived pharmaceutical medicines. Our aim is to develop regulatory-approved medicines with documented safety and efficacy profiles that are manufactured to the highest standards.

GW’s research efforts initially focused on the unmet needs of patients with Multiple Sclerosis (MS), while in recent years the Company has focused on helping children and adults with severe, life-threatening forms of epilepsy. Looking to the future, GW’s deep scientific knowledge and extensive body of research is enabling the Company to explore new therapeutic areas, including neurology, oncology, psychiatry and autism spectrum disorders.

Since the Company was founded in 1998, more than 6,000 patients have been involved in GW’s clinical trials globally. GW has collected more than 80,000 years of human safety data, been featured in more than 80 peer-reviewed publications, and generated high-quality evidence which has appeared in the New England Journal of Medicine and The Lancet. In 2018, TIME magazine named GW one of the 'Top 50 Genius Companies of 2018 That Are Inventing the Future' in recognition of this work.

We are looking for talented individuals who are passionate about making a difference in the lives of our patients. Greenwich Biosciences’ headquarters are in Carlsbad, CA. Our Parent company GW Pharmaceuticals, PLC, was founded in 1998 and is based in the UK.

Keywords: Greenwich Biosciences, Inc., San Diego , Director, Product Marketing (MS), Other , Carlsbad, California

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