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Email Marketing Specialist

Company: Prospect Home Finance
Location: San Diego
Posted on: January 14, 2021

Job Description:

Since 2006, Prospect Home Finance has offered above-and-beyond mortgage origination services to borrowers. We pride ourselves on simplifying the home finance experience and offering exceptional customer service to our borrowers.At Prospect, we pride ourselves in company culture, so we make it a point to have monthly team bonding events as well as an open and fun office setting. This person must adhere to the following core values:* Positive Attitude* Proactive* Team Player* Passionate* Does the Right ThingProspect Home Finance in Pacific Beach is a growing mortgage broker looking for a talented Email Marketing Specialist to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating email content. You will be working closely with the Marketing Manager to determine daily lists to send.If you're interested in web technologies and can generate innovative ideas to increase sales, we would like to hear from you! As an Email Marketing Specialist, your role is to reach potential customers through email campaigns and inform them of our products and service, ultimately leading to an overall increase in sales.Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates.Duties and Responsibilities:* Identify target audience and grow our email list* Design and implement direct email marketing campaigns (including both drip campaigns and email blasts for important announcements)* Conducts marketing research to create compelling and relative content* Copywrite email campaigns* Proofread emails for clarity, grammar and spelling* Ensure mobile-friendly email templates* Write monthly newsletters, including all company updates* Upgrade our email templates using graphics, personalization and advanced features* Ensure prompt and accurate communication with clients via email to minimize unsubscribes* Create email databases for lead generation* Analyze campaign performance and suggest improvements* Report on open rates, spam complaints, bounce rates, etc. and draw conclusions from those metrics to further improve our email marketing strategy* Report on sales revenue generated from email marketing efforts* Ensure emails follow industry policies and best practicesSkills and Requirements:* Proven work experience (3+ years) as an Email Marketing or Digital Marketing Specialist* Hands on experience with HTML and content management systems* Proficiency in marketing automation technology (such as Act-On or Mass Mailer)* Experienced with Salesforce or a similar CRM* Knowledge of SEO/SEM and Google Analytics* Familiarity with analytical and database tools* Experienced with Excel and scrubbing email lists* Excellent written communication, copywriting and editing skills* Strong project management skills* An ability to work under tight deadlines* Bachelor's degree in Marketing or relevant field* Mortgage industry experience a plus, but not required* Sendgrid experience a plusCompensation:* $25 per hour* 50% medical and dental coverage after 30 days of employment* 401k match of 3% after 90 days of employment* PTO after 90 days of employment

Keywords: Prospect Home Finance, San Diego , Email Marketing Specialist, Other , San Diego, California

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