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CRM Systems Specialist

Company: Synergy One Lending
Location: San Diego
Posted on: February 23, 2021

Job Description:

Synergy One Lending is expanding their marketing team! We are looking for a CRM Specialist to manage our mortgage industry CRM, Total Expert.Do you want to be part of the modern mortgage experience? We leverage technology to provide our customers with an experience built for speed, ease, and expertise. Part of our mission is to be known as the nation's #1 lender in employee morale and retention. Our team has decades of experience in the mortgage loan industry where we all help each other learn and grow. If you are looking to up the ante in your career, come join Synergy One Lending as our CRM Systems Specialist and be a part of the Synergy One Lending success story!Summary:The CRM Specialist will be responsible for developing a robust email offering, crafting new digital marketing content, managing system triggers, and implementing data-driven and analytics-based marketing strategies to drive business for our sales team. They will work closely with our sales staff to execute custom email blasts and fulfill any other digital projects as needed by the marketing department.The ideal candidate is a self-starter and a team-player who can quickly turn around projects and flawlessly execute new ideas and initiatives. We focus on providing the best service to our corporate employees, branch managers and loan officers in the field so excellent communication skills are essential.Essential Functions:Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Job duties include, but are not limited to, the following:* Manage marketing funnels and implement marketing strategies.* Create engaging campaigns and marketing materials (both technical and story-driven) that reflects our position as "The Modern Mortgage Experience---"* Collaborate with marketing department employees, loan officers and other company members to quickly develop and execute projects.* Produce error-free writing that upholds company strategies and guidelines.* Analyze and mine databases for opportunities and campaign guidance.* Track and report campaigns progress and results.* Assist in PR and other external branding, campaigns, and communications.* Manage multiple projects with short deadlines.Required Skills/ Abilities:* Superior verbal and written communication skills.* Impeccable attention to detail.* Exemplary organization skills and time management abilities.Supervisory Responsibilities:* This position does not have direct reports.Education and Experience:* Bachelor's degree in Marketing or Communications.* Analytical skills, data mining, reporting 3-5+ years required.* Strong Excel skills a plus.* HTML5 and CSS Coding experience for emails /web marketing required.* 3-5+ years of CRM and campaign management experience required.Physical Demands/ Environment:* Prolonged periods sitting at a desk and working on a computer.* Must be able to lift up to 15 pounds at times.EEO:Synergy One Lending provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords: Synergy One Lending, San Diego , CRM Systems Specialist, Other , San Diego, California

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