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journeys with performance transparency, Epsilon helps marketers
anticipate, activate and prove measurable business outcomes.
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experience in personalization and performance working with the
world’s top brands, agencies and publishers, Epsilon is a trusted
partner leading CRM, digital media, loyalty and email programs.
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Director, Product Marketing Job Description
The Director of Product Marketing is responsible for the
development and directing of the entire Product Marketing
Department. The Director of Product Marketing’s role is to
synthesize market, consumer, product, and competitive inputs into
driving the highest possible revenue for the business.
The role of the Director of Product Marketing involves
performing activities such as product pricing, product strategy and
analysis, product positioning to target consumers, sales messaging
development, competitive analysis, and product differentiation
among others. The role of Director is a collaborative role and
incorporates some sales enablement activities, for example,
creation of sales tools, communication, and training.
Experience in product marketing roles with specific expertise in
the areas of pricing, positioning, and packaging. They will also be
a great communicator, having honed their skills over years of
experience and exposure in interactive marketing positions.
The Director of Product Marketing will also understand
intimately the details and nuances of his product’s market, buyer
personas, and be able to deliver the business results in terms of
This is a leadership role in the Product Marketing department.
The Director of Product Marketing leads the product marketing
department and collaborating product personnel in developing
various product marketing initiatives inclusive of consumer case
studies, product videos, website content, and much more.
The Director of Product Marketing is responsible for the
product’s positioning and messaging. Directs endeavors to
understand the consumers’ needs and behaviors. Differentiate the
product by ensuring that it always stays in line with consumer
needs and market trends. Understand the current competitive
The Director of Product Marketing develops product messaging
that is fitting to the consumers’ current mindset and maximizes the
strengths of every marketing and communication channel in the
process in order to raise product awareness in the market.
The Director of Product Marketing, in conjunction with the Chief
Product Officer, is tasked with overseeing the product’s launch.
Ensure a successful and integrated product launch for the product,
new product features, and product solutions. Post-launch obligation
of ensuring that the product constantly grows in the market; and
that the product is constantly moving from awareness to adoption in
new market segments.
The role of the Director of Product Marketing is a
collaborative. They will partner with other product directors,
product management, and sales teams in the formulation of optimal
pricing strategies, models, product education approaches, product
solution creation, and execution of competitive counter-tactics.
This is done with a view of enabling the achievement of the
product’s market share targets.
At this capacity, the Director of Product Marketing will also
work closely with the Head of Product Marketing and research
departments in order to acquire consumer information and consumer
feedback. The Director may also acquire consumer information from
the source by directly reaching out to consumer groups to gain
product feedback, better understand market trends, and competitive
factors. The acquired insight later influences product pricing,
packaging, and development decisions along the product’s
Analytics: The Director of Product
Marketing also plays an analytical role.
· Capable of
reviewing, refining, and making recommendations on analyses
conducted by juniors.
analyses and findings that are presented to the Chief Product
Officer, critical stakeholders, and external partners.
· Conduct market
analyses that they present to collaborating product directors
during deliberations on product pricing, product messaging, product
development, etc that will optimize the product’s sales and
degree, preferably Phd, in Marketing, Advertising, Information
Technology, Economics, Business Administration, Engineering,
Psychology or related field.
· Or equivalent
of this educational background in working experience.
· 10+ years
product marketing experience.
· Experience in
the field of marketing, specifically with product positioning,
pricing, and packaging.
· Experience in
the creation and execution of highly detailed go-to product market
strong analytical skills, as well as passion for products analysis,
completive analysis, and market dynamics.
· Strong ability
to synthesize market data and provide solutions even on short
notice or constraint deadlines.
· Possess a
creative ability to craft product messaging that resonates and
connects with the diverse demographics of the business’s consumers
as well as for the stakeholders
· Ability to
influence and move junior product marketing personnel as well as
collaborative personnel towards a single unified direction.
skills that will facilitate achievement of team goals.
· Proven ability
to engage in a product and lead it to commercial success.
enthusiasm and empathy that will genuinely and positively improve
how the junior product marketing personnel perform their
communication skills and an ability to ability to present complex
material both to technical teams as well as to consumers in a way
that relates to each audience. In both verbal and written form.
· Interact and
deliver reports and presentations to the Chief Product Officer,
business stakeholders, junior product
messages clearly and concisely to any audience in a manner that
they understand and can relate to.
Software: The role of Director of Product
Marketing involves reporting and presenting. For the utmost impact,
and to ensure that the information is conveyed to audiences in the
best way possible, reports and presentations have to be both
verbally and visually engaging.
· Proficiency in
the use of computer softwares such Dreamweaver, Visio, Illustrator,
Fireworks, and Photoshop.
· MS Office:
Word, Excel analytical tools, PowerPoint
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented
associates in the world, and we believe in rewarding them
accordingly. If you work here, expect competitive pay,
comprehensive health coverage, and endless opportunities to advance
Epsilon is an Equal Opportunity Employer. Epsilon’s policy
is not to discriminate against any applicant or employee based on
actual or perceived race, age, sex or gender (including pregnancy),
marital status, national origin, ancestry, citizenship status,
mental or physical disability, religion, creed, color, sexual
orientation, gender identity or expression (including transgender
status), veteran status, genetic information, or any other
characteristic protected by applicable federal, state or local law.
Epsilon also prohibits harassment of applicants and employees based
on any of these protected categories.
Epsilon will provide accommodations to applicants needing
accommodations to complete the application process.