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Digital Strategist

Company: Eversana
Location: San Diego
Posted on: January 16, 2022

Job Description:

EVERSANA ENGAGE is a full-service healthcare marketing agency serving the biotechnology and pharmaceutical industries. As experts in patient engagement, healthcare professional marketing, and market access, we optimize communications to enhance experiences and improve outcomes. Today's multi-stakeholder era of healthcare demands a strategic and creative partner who's adept at making connections among patients, providers, and payers. That's where we live, breathe, and excel. Why ENGAGE With Us? Does your career path include making a difference in an agency where excellence, growth, and mentorship matter? If so, explore opportunities at EVERSANA ENGAGE! As our Digital Strategist, you will be an internal and external expert, champion, and thought-leader of all things digital, including marketing, technology, analytics, social, search-all aspects of envisioning, guiding and deploying content through digital channels and then quantifying and optimizing performance based upon predetermined success measures. This is a full-time position (ready to hire immediately). We are open to you being based anywhere in the U.S. or Canada, but as most of your core team and client group is East Coast-based, you need to be willing to work flexibly, with cross-geo time zone sensitivities. We seek individuals who thrive in a fast-paced environment and want to make impactful contributions to our brand's success in a collaborative team environment. Key Qualifications and Responsibilities: What's required to make an impactful contribution? You will have * A Bachelor's degree or equivalent experience. Advanced degree in digital marketing, analytics, or technology a plus * 3+ years of professional digital experience, including professional experience in 5 or more of the following categories: * Omnichannel digital strategy * Search engine optimization (SEO) * Search engine marketing (SEM) * Digital media * Inbound marketing * Digital analytics * Social media * Quality assurance testing (creating and/or executing testing plans based on specifications) * Experience conducting digital research, developing insights, and creating measurable digital strategies * Google, HubSpot, Veeva, etc. certifications a plus You should be able to demonstrate expertise in the following * Experience with web analytics technology such as Google Analytics * Experience implementing Google tag manager * Experience with CRM and marketing automation (eg, HubSpot, Marketo, SFMC, etc.) * Proficient in Microsoft Word and Outlook * Strong PowerPoint and Excel skills are a must * Ability to quickly understand and adapt to new technologies We also seek these preferred qualifications: * Healthcare or pharmaceutical digital marketing experience a big plus * Experience with Google Data Studio * Salesforce Marketing Cloud Experience * Professional experience delivering digital solutions in a regulated environment With this knowledge you will be * Serving as a regular thought leader on digital topics for our internal and external stakeholders * Delivering insights and analysis using digital research, data and best practice * Using data to tell stories which demonstrate impact and provide a strong point-of-view * Leveraging existing frameworks and methodologies to articulate digital strategies * Projecting confidence and influence in their ability to present and problem solve * Delivering compelling ideas, strategies and tactics which work to achieve client goals * Inspiring creative solutions which support broader business objectives * Working to execute digital tactics to include; SEO, media trafficking, and tracking * Delivering high-quality digital work on-time and on-budget * Acting as a leader who can help guide digital programs to completion without compromising strategic direction or innovation * Calmly delivering solutions in challenging business environments * Working with teams and being an excellent communicator and self-motivator * Performing all other responsibilities as assigned We're a cool group of digital innovators, and we're building a technology platform that is very meaningful that our team is very passionate about. In addition to fostering professional and personal growth, we celebrate each other because it's the people who work here who define our rich culture. At the same time, we are also committed to the communities we work in. From supporting go4thegoal to hosting the annual Rare Disease Night at the Movies, we are dedicated to showcasing the patients and caregivers we serve. And in all this, at our core, we have our cultural values that drive our daily interactions and decisions. Do these resonate with you? If so, we'd love to speak with you! OUR CULTURAL BELIEFS Patient Minded I act with the patient's best interest in mind. Client Delight I own every client experience and its impact on results. Take Action I am empowered and empower others to act now. Grow Talent I own my development and invest in the development of others. Win Together I passionately connect with anyone, anywhere, anytime to achieve results. Communication Matters I speak up to create transparent, thoughtful and timely dialogue. Own It I hold myself and others accountable for results. Embrace Diversity: I create an environment of awareness and respect. We are looking for people who are ready to make an impact, who have endless INITIATIVE and will invest the time and effort required to succeed, who have stared down adversity with a positive orientation and shown resilience to come out on top. We want to work with individuals who WANT TO WIN and share their success - so we can all win! They are proud and confident, yet humble. They have many skills and are still EAGER TO LEARN MORE. They bring ENERGY, they bring HEART, and they bring CHARACTER. EVERSANA is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, national origin, age, veteran status, disability, or any other protected class. Applicants must be able to pass a drug test and background investigation. Imagine a career with a purpose #LI-KC1

Keywords: Eversana, San Diego , Digital Strategist, Other , San Diego, California

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