Search Engine Optimization Specialist

Company: The Ad Firm
Location: Carlsbad
Posted on: August 7, 2022

Job Description:

A Quick note to all applicants. -This job ad is being written so that applicants can clearly understand what is needed to have a successful career for this position at The Ad Firm. -I have read a lot of our competitors' job ads, and I myself can't even figure out what they want their SEO people to do, so for that reason, I have stripped out all the buzzwords that really don't mean much. - - -
-This is your chance to join a kick-ass company that not only cares about you but also its clients. Pretty much like the olive garden slogan goes, "When you are here you are family." - - - -

We are looking for an absolute master of SEO, -someone who has a proven track record at other agencies and can consistently provide clients with page one rankings and increased traffic month over month when given the correct resource to do the job. - - - - -Experience Needed To Be Considered:

• 4+ years working as an SEO manager at a digital marketing agency while handling multiple client accounts simultaneously (You will be asked to provide at least 2 agency references at some point during the interview process)
• 5+ years of hands-on experience with SEO and actually creating and implementing strategies (We need someone that can actually get in there and do the work and not just talk about it)
• Experience working with Google properties such as Google Business Profile, Google Analytics, Google Search Console, etc
• Experience and comfortable with working on several projects and clients at once
  
  
  We understand that in order to do your job you also need the help of developers, designers, writers, and more software tools than your bookmarks bar can handle. -And we have all of those. -
  
  
  
  We want great work so we provide great tools to get the job done. -If you need a tool or resource to get the job done we will get it for you if we don't already have it. - -
  
  
  If you have read this far then hopefully you are thinking "I could do this in my sleep, or better yet, well let me ask them what type of clients they have so I can make SURE I can do this in my sleep" -if that is the case then please go ahead and read all the general job information. -Also PLEASE make sure to put in the number 73 in the questions portion once you apply (it will make sense in a moment), -this is done to get rid of all the spam applicants. -I really appreciate it. - - -Overview: -This is a position for The Ad Firm Headquarters in Carlsbad, CA. We are a digital marketing agency that has been consistently growing our clients' companies online since 2009. We have been awarded numerous times for both our output work and also our atmosphere for our team. We specialize in not only helping companies grow but also clearly tracking the success we bring to each of our clients. - - -Job description:In this position, you will work directly with our Client Success Managers as they have their finger on the pulse of each of our valued clients. -All of our clients have clear goals and a portion of those are focused on Local SEO and National SEO strategies so this should be your comfort zone, -if that is the case then read on my friend---.please read on. - - - - -If you have been doing SEO for 5+ years you will almost certainly have these---.
  Interpersonal Skills Needed To Be Successful (We understand that hard skills come through training and experience, which we are happy to provide. But to truly be successful in this company, you need to embody these HUMAN skills!)
  
  • Extremely organized and detail-oriented
  • Strong desire to learn more about digital strategy and implement new findings
  • Willing to take initiative and start up new projects
  • Sense of pride in your work with a desire to move up internally
  • A good attitude towards your work, your clients, and your teammates - no one is above anyone or too good for anything. We work together to help each other reach our goals.
  • Strong desire to grow in your career and harness new skills -Key Responsibilities & Duties:
    
    • First and foremost be able to generate traffic and rankings for our clients
    • Work with team to determine what pages need to be created or edited to successfully hit clients' sales goals
    • Perform keyword research to find the best possible keyword that is topically relevant, geographically relevant, and attainable
    • Use in-house software to generate SEO reports to get pages ranked for the chosen keyword, and analyze them to determine what steps must be taken to produce a winning page
    • Order content from third-party vendors according to SEO report, edit for SEO , and readability, and implement content on the page using WordPress
    • General understanding of WordPress to implement front-end SEO in a way that is visually appealing and follows conversion best practices, as well as basic backend SEO such as metadata and structured data
    • Following through with tasks A-Z to ensure that all tasks are completed correctly and thoroughly, so that data can be gathered for tracking
    • Accurately reporting to the Client Success Manager if SEO efforts have been successful or not
    • Take advantage of company-sponsored training (both in-house and online) to further develop skills in all aspects of digital marketing, including but not limited to front-end SEO, Local SEO, CRO, Analysis, copywriting, and more. -How We Invest in Employee Success:
      
      • No one is set up to fail - every new client is vetted to ensure they understand our services, what we are going to do for them, and that success is clearly defined and achievable
      • Continued training for employees sponsored by The Ad Firm (courses, seminars, tools, etc)
      • Semi-annual reviews to track progress and growth in the company- not to mention an easy way to snag bonuses!
      • Dedication to employee growth and development, promotions, and hiring internally as much as possible
      • Competitive pay - -
        Other incentives -
        • Paid Sick Leave
        • 10 Paid Holidays
        • Matching 401K
        • Health Insurance
        • Dental Insurance
        • Training and Education (Including Conferences All Over The Globe!)
        • Company Supplied Snacks & Drinks
        • Company Lunches & Happy Hour
        • Company-Wide Incentives For Hitting GoalsSalary Position pays $86,000 - 111,000 depending on experience

Keywords: The Ad Firm, San Diego , Search Engine Optimization Specialist, Other , Carlsbad, California