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Sr. Social Media & Influencer Producer

Company: Eighty Five Sixty Inc.
Location: Del Mar
Posted on: November 26, 2022

Job Description:

Influencer Marketing - Social Media - Content Strategy - Analytics - Insights - Campaign Management - Paid Social

Position Summary: *
The Sr. Social Media & Influencer Producer will be responsible for influencer marketing, including campaign ideation, management and reporting, the creation and management of social campaigns, and continual measurement & analysis of social media initiatives for agency clients. You will also help define the role of influencer and content marketing in overall marketing strategy and be a thought leader in social media for our clients. The right candidate will provide ground-breaking and executable ideas about how to use influencer, content and social media in new and engaging ways within campaigns. The role will be roughly one-third influencer marketing, one third strategic thinking and analysis, and one-third direct client interaction. The right candidate will have proven experience managing paid influencer programs, growing highly engaged social communities and a strong understanding of cultural trends.

We are a rapidly growing hybrid consultancy / agency with demanding clients. As such, the right candidate must be driven to achieve excellence, ready to learn new skills, highly collaborative, and on the cutting edge of social media and digital marketing.

Job Responsibilities: *

* Develop and manage paid influencer and ambassador programs for multiple brands using our influencer management software
* Create and execute social media strategies to grow client communities and increase engagement
* Plan and build highly engaging content for deployment on social and other owned channels.
* Develop strategies for the distribution of client content across paid, owned and earned channels.
* Oversee the day-to-day maintenance of client and agency communities and social media efforts including managing both agency and client community managers.
* Collaborate with the paid social media team to design and execute campaigns on Twitter, Facebook, Instagram, TikTok, Snapchat, Pinterest and YouTube.
* Track and report on client data on a daily, weekly, monthly and quarterly basis.
* Assess campaign performance and provide recommendations for optimization.
* Work directly with content, website, social media, agency and other teams from client organizations to maximize the effectiveness of social media.
* Research the social media landscape and related digital trends to develop recommendations that best address and leverage industry changes.
* Assist with other digital marketing efforts including SEM, display, analytics, and overall strategy as part of an integrated planning team.
* Communicate directly with clients, including participation in client review meetings. Present social media performance and recommendations directly to client.
* Assist in the development of strategies and materials for new client presentations.
* Work with other media specialists within the organization to create integrated campaigns.

*Desired Experience & Skills: *

* Experience managing influencer and/or ambassador programs from start to finish
* Experience growing and managing social media channels for brands.
* Demonstrated experience conceptualizing and executing content driven campaigns.
* Experience with Social Analytics and related tools
* 3+ years working in digital marketing and/or integrated marketing.
* Experience building & optimizing paid social & video campaigns on Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube.
* Demonstrated experience using and communicating in social networks, blogs, and content.
* A history of developing compelling cross-channel campaigns that utilize social media.
* Experience planning and building content
* Strong copywriting skills
* Knowledge and experience with community management tools
* Advanced knowledge of the capabilities and limitations of social media platforms including, but not limited to: Facebook, Instagram, Twitter, TikTok, Pinterest, LinkedIn, Snapchat, Reputation Management tools, Blogging Platforms, YouTube & other video platforms.
* Strong Google Suite skills (Sheets, Slides, etc)
* Knowledge of/experience with web analytics platforms (Google Analytics)
* Bachelor's degree (B.A. or B.S.)
* Strong business acumen
* Entrepreneurial personality
* Highly collaborative

*Benefits: *

* Health (Medical, Dental, Vision)
* Long-Term & Short-Term Disability
* Life/AD&D
* FSA - Health/Dependent Care
* Voluntary Life/AD&D
* Employee Assistance Program
* Retirement Plan
* FTO - Flexible Time Off
* Paid Holidays - 14 total

*CO Applicants: *
Salary range: $72,000 - $85,000

85Sixty is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, color, sexual orientation, gender identity, national or ethnic origin, age, disability or veteran status.


Job Type: Full-time

Pay: $72,000.00 - $85,000.00 per year%58047475%

Keywords: Eighty Five Sixty Inc., San Diego , Sr. Social Media & Influencer Producer, Other , Del Mar, California

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