SanDiegoRecruiter Since 2001
the smart solution for San Diego jobs

Activation Specialist, Mainstream, Commercial Advocacy

Company: Pernod Ricard USA
Location: San Diego
Posted on: June 15, 2019

Job Description:

Role/Responsibilities:The Activation Specialist position will be responsible for leading Absolut, Malibu, Kahlua, Altos, Avion, Jameson, and Chivas on-premise activation specialists and brand ambassador program from a brand marketing and sales POV through management, development and coordination of the full team; and creation of best in class activation, sales, and programming. This position also will support various responsibilities of managing the Ambassador/Specialist program ranging from point of sale delivery, tracking, sales data, recapping, on boarding, finances, social media and scheduling.

Activation Responsibilities:

  • Identify and target 50-75 key on-premise accounts within the local market that strategically fit with target brands in the Commercial Advocacy program
  • Create relationships with key stakeholders and local trade within account universe
  • Drive menu placements and features year-round on all brands within portfolio that cater to local market trends and specific accounts
  • Act as in market liaison between PRUSA brands and trade to generate local influence
  • In market expert identifying opportunities and expanding the presence of the PRUSA portfolio to strategically adapt brand consumer engagement platform to local market accounts
  • Identify, produce, and execute with brand POS that fit within the segmented account universe to best represent the PRUSA portfolio
  • Execute KPIs with target brands in specific accounts that locally identify with each brand
  • Increase brand visibility based on account level needs
  • Leverage brand consumer engagement platform in local market and adjusting as needed to best represent the brands within the account universe specifically
  • Drive recruitment for localized experiential programs for each brand within market
  • Create opportunities locally to best represent the PRUSA portfolio


    Sales Responsibilities:
    • Collaborate with local distributor and PRUSA sales teams to drive sales, in-market account planning, KPI delivery and activation
    • Drive sales with category-specific trade and consumer programming
    • Assist in distribution by leveraging account relationships and activation programming
    • Analyze and maintain local sales data to identify opportunities for specific accounts and brands in/outside of account universe


      Administrative:
      • Budget management
      • Weekly pre-plans
      • Monthly recaps that identify success in market
      • Quarterly business review recaps to showcase local market activation
      • Expense management
      • Lilypad reporting on a daily basis
      • Menu placement reporting
      • Competitive activity reporting
      • Social media presence


        Key Contact points (external and internal):
        • Area Activation Managers
        • Brand Ambassadors
        • Local Market Managers
        • Local Distributor Team


          Qualifications:
          • Four-year college degree is preferred.
          • A minimum of 1-3 years general work experience
          • Minimum 5 years US Spirits experience
          • Sales and marketing experience required; distribution and finance experience a plus
          • Solid team leader
          • Ability to travel up to 5%


            Considerations:
            • Strong voice able to relay, effectively, information and points of view in a persuasive manner, building consensus across constituencies. Excellent written and spoken communication.
            • Fiscally minded able to manage, track and forecast funding needs to the benefit of the business.
            • Sales minded able to sell and leverage the PRUSA portfolio
            • Digital Savvy understands the importance of social media and able to leverage within the on-premise universe
            • Commercially minded able to work collaboratively with all commercial partners, and to ensure ongoing communication.
            • Team oriented able to work collaboratively and within company style across a variety of teams, personalities and situations to ensure consistency of programming and belief in concept.



              Who are we? Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT-- Vodka, Chivas Regal-- Scotch Whisky, The Glenlivet-- Single Malt Scotch Whisky, Jameson-- Irish Whiskey, Malibu--, Kahl--a-- Liqueur, Beefeater-- Gin, and Avi--n Tequila (through a joint venture with Tequila Avi--n); such superior wines as Jacob's Creek-- and Brancott Estate--; and such exquisite champagnes and sparkling wines as Perrier-Jou--t-- Champagne, G.H. Mumm Champagne and Mumm Napa-- sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/
              Working at Pernod Ricard
              Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
              Benefits
              Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.



              • Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

              • Offers will be subject to United States local terms.


Keywords: Pernod Ricard USA, San Diego , Activation Specialist, Mainstream, Commercial Advocacy, Other , San Diego, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Other Jobs


Email Marketing Processor - (Flexible Schedule)
Description: Mommy Jobs Online is now recruiting part-time and full-time Email Marketing Processors to work remotely. Great opportunity for the perfect person that has a home office setup to work remotely. At Mommy (more...)
Company: Mommy Jobs Online
Location: Coachella
Posted on: 06/26/2019

Telecommute Business Development Specialist
Description: Are you seeking a career that will allow you the ability to work from home with a greater earning potential TeleReach Corporate offers both. As a Business Development Representative with TeleReach, you (more...)
Company: TeleReach Corporate
Location: Calexico
Posted on: 06/26/2019

Drive kids and earn up to $32/hour and $500 sign up bonus
Description: Job description:Support your community and earn generous pay by providing a safe and reliable transportation service to children. It's simple,
Company: Zum
Location: Yorba Linda
Posted on: 06/26/2019


PT Library Specialist
Description: Save Education - Bachelor's Degree Skills - Driver's License Under general supervision, to perform a variety of technical, specialized, and responsible library tasks in support of division activities (more...)
Company: City of Redlands, CA
Location: Redlands
Posted on: 06/26/2019

Get New Installing/Repairing Window Work Today - Preview Leads In Your Area
Description: Over 25 million homeowners have trusted HomeAdvisor 1800Contractor to help them find quality professionals with the expertise to turn their home improvement
Company: HomeAdvisor
Location: El Centro
Posted on: 06/26/2019

Hair Stylist - Licensed - REDLANDS, CA-27471 San Bernardino Avenue, 92374
Description: Sport Clips is hiring Licensed Hairstylists, Cosmetologists and Barbers in our rapidly growing, exciting, fast-paced salons br br JOB DESCRIPTION br br Sport Clips is the nation's leading Men's (more...)
Company: Sport Clips
Location: Redlands
Posted on: 06/26/2019

Medical Transcriptionist
Description: Medical Transcriptionist Location of position: United States: Nationwide position At Home or Company: At Home Part-time or full-time: Full Time Employee Type: Independent Contractor Type of
Company: Mommy Jobs Online
Location: Calexico
Posted on: 06/26/2019

School Based Speech Therapist (SLP)
Description: Sunbelt Staffing has partnered with a great school district to hire a qualified Speech Language Pathologist for the school year. Currently, the school director is accepting full time and
Company: Sunbelt Staffing
Location: La Quinta
Posted on: 06/26/2019

Bid On Local Handyman Jobs - Reach New Customers In Your Area
Description: Over 25 million homeowners have trusted HomeAdvisor 1800Contractor to help them find quality professionals with the expertise to turn their home improvement
Company: HomeAdvisor
Location: Calexico
Posted on: 06/26/2019

Distribution Center Associate
Description: Distribution Center Associates load or unload product from trailers and/or containers and transport
Company: Ashley Furniture
Location: Perris
Posted on: 06/26/2019

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

San Diego RSS job feeds