Staff Web Marketing Manager
Company: Intuit
Location: San Diego
Posted on: February 26, 2026
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Job Description:
Job Description Overview Mailchimp’s website is our most
critical growth channel, serving as the front door for millions of
small businesses worldwide. We’re seeking a data-driven, strategic
marketing leader to transform our global web presence into a
powerful conversion engine. This isn’t about maintaining the status
quo — it’s about architecting the future of how we acquire and
convert new customers online. You will own the strategy, roadmap,
and execution of web experiences that turn prospects into loyal,
paying customers, while shaping Mailchimp’s long-term vision for
digital growth. Responsibilities Conversion Strategy: Define and
lead a comprehensive roadmap for website optimization,
experimentation (A/B, multivariate, personalization), and funnel
design aimed at increasing trial sign-ups, qualified sales leads,
and average order values of newly acquired customers.
Cross-Functional Leadership: Lead a dedicated squad of Product,
Design, Engineering, and Analytics partners, rallying them around
high-impact experiments that improve performance. Influence senior
stakeholders across Marketing and Product to align on growth
priorities. Data-Driven Insights: Go beyond surface-level metrics.
Uncover actionable insights about user behavior, traffic patterns,
and conversion funnels, translating them into business
opportunities. Strategic Collaboration: Serve as the central hub
for web acquisition. Partner closely with Paid Media, SEO, Product
Marketing, and Content to deliver seamless, high-performing
customer journeys from first click to conversion. Business Impact:
Champion a test-and-learn culture. Tie all initiatives directly to
growth outcomes by owning customer acquisition and revenue targets.
Coaching & Mentorship (optional): Elevate the craft of
experimentation by mentoring cross-functional partners and
evangelizing CRO best practices. Qualifications 5 years in web
marketing, digital growth, or CRO roles, with a clear track record
of improving conversion rates and driving revenue through a B2B or
B2C website (SaaS experience is a major plus). Deep expertise with
web analytics, experimentation platforms, and content management
systems (CMS). Strategic thinker with business-owner mindset:
skilled at shaping roadmaps, influencing stakeholders, and
translating complex data into a clear vision. Exceptional
communicator and collaborator who thrives in fast-paced,
cross-functional environments. A builder who thrives in ambiguity,
proactively mapping out solutions and testing bold ideas. Intuit
provides a competitive compensation package with a strong pay for
performance rewards approach. This position will be eligible for a
cash bonus, equity rewards and benefits, in accordance with our
applicable plans and programs (see more about our compensation and
benefits at Intuit®: Careers | Benefits). Pay offered is based on
factors such as job-related knowledge, skills, experience, and work
location. To drive ongoing fair pay for employees, Intuit conducts
regular comparisons across categories of ethnicity and gender. The
expected base pay range for this position is: Bay Area California:
$158,000 - 213,500 Southern California: $150,500 - 203,500 New
York: $158,000 - 214,000
Keywords: Intuit, San Diego , Staff Web Marketing Manager, PR / Public Relations , San Diego, California
