Digital Analyst
Company: Eighty Five Sixty, Inc.
Location: Del Mar
Posted on: March 19, 2023
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Job Description:
Digital Analytics - Tag Management - Data Analytics & Reporting
- Marketing & Media Attribution - Tracking Pixels - Adobe Analytics
- Google Analytics - Google Tag Manager - Adobe LaunchPosition
Summary:85SIXTY is looking for an Digital Analyst with experience
with web analytics and tag management. This is a great opportunity
to use and grow your skills in the realm of digital analytics, with
opportunities to get hands-on experience with A/B testing &
personalization, dashboarding & visualization, and advanced data
analysis. The role will be primarily responsible for supporting
client strategies through the deployment of web and media analytics
tags/tracking.While primarily focused on digital media planning,
building integrated plans across all types of media (including
traditional media) will be part of this role. This person should be
highly skilled in planning and executing digital media and
understand the role of different media channels.This person will be
a valued member of our growing analytics team and will be involved
in defining and deploying effective measurement strategies to
support client objectives. This role requires a familiarity in web
analytics, providing insights & analysis, and tag implementation
for clients to achieve business goals. 85SIXTY has a highly
collaborative approach and as such, your digital analytics
expertise will be combined with the knowledge of other team members
to create an integrated client strategy rooted in performance. We
are currently working remotely, but have offices in San Diego and
Denver.
Job Responsibilities:--- - - - - - Will work closely with clients
and our Media team to provide detailed data analysis and ensure
proper user tracking is implemented through client web
properties--- - - - - - Manage business tagging and tracking
operations to support both small and large-scale digital marketing
initiatives--- - - - - - Execute tag management strategy and
deployment within a tag container; this includes working with paid
media team members to configure appropriate code and conversions
for a given online campaign--- - - - - - Configure analytics tools
to accurately manage information about key business objectives and
key performance indicators--- - - - - - Will build and maintain tag
documentation and best-practices--- - - - - - Responsible for
creating, testing, and verifying tagging implementation, with a
focus on data quality and reliability--- - - - - - Design creative
tracking, tagging, and reporting solutions to meet client needs
including attribution approaches, user experience optimization,
identity management, privacy compliance and a myriad of other
challenges in the digital ecosystem.Desired Experience & Skills:---
- - - - - 1 - 3 years of experience working with web analytics
tools, such as Adobe Analytics or Google Analytics--- - - - - - 1 -
3 years of experience working with tag management systems, such as
Google Tag Manager, Adobe Tags (Launch), or Tealium--- - - - - - 1
- 3 years of marketing, media, and advertising measurement
experience (Google Ads, Microsoft Ads, Facebook Ads, DCM
Floodlight, etc.)--- - - - - - Comfortability with standard web
languages, such as HTML, CSS, and JavaScript--- - - - - -
Experience with data layer events and data layer architecture is a
plus--- - - - - - Excellent analytical, organizational, and
problem-solving skills with the ability to handle multiple tasks,
changing priorities and tight deadlines--- - - - - - Strong
communication and interpersonal skills; ability to work with
cross-functional teams and people at all levels--- - - - - -
Comfortable operating in a fast-paced, entrepreneurial environment
-Benefits:--- - - - - - Health (Medical, Dental, Vision)--- - - - -
- Long-Term & Short-Term Disability--- - - - - - Life/AD&D--- -
- - - - FSA - Health/Dependent Care--- - - - - - Voluntary
Life/AD&D--- - - - - - Employee Assistance Program--- - - - - -
Retirement Plan--- - - - - - FTO - Flexible Time Off--- - - - - -
Paid Holidays - 14 total -Salary range: $75,000 - $85,000 -85Sixty
is an equal opportunity employer. - We celebrate diversity and are
committed to creating an inclusive environment for all employees
regardless of race, color, sexual orientation, gender identity,
national or ethnic origin, age, disability or veteran status.
-#LI-Remote
Keywords: Eighty Five Sixty, Inc., San Diego , Digital Analyst, Professions , Del Mar, California
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