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Research Analyst

Company: Black Travel Alliance
Location: San Diego
Posted on: July 9, 2024

Job Description:

The San Diego Tourism Authority is a private, non-profit, mutual benefit corporation composed of approximately 900 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego Tourism Authority (SDTA) members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry.
As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as a vacation destination and meetings and convention site. SDTA also represents and supports the interests of the visitor industry as a whole.

General responsibilities:

  • Meet various reporting deadlines through the collection, upload, and entry of data and communication of Visitor Industry data and SDTA metrics.
  • Monitor new supply and maintain lodging inventory database and STR inventory alignment.
  • Track competitive market data (infrastructure changes and large events).
  • Support the adoption of BI and visualization tools throughout the organization. Support staff's access and use of industry and metrics information to improve effectiveness. Understand staff needs regarding data uses.
  • Support and service staff with primary and secondary data and information needs, including the implementation of customer feedback processes.
  • Continuously improve the efficiency of the flow, use and reporting of data throughout the organization.
  • Maintain documentation, structure and storage of the organization's metrics, industry data, and related processes.
  • Work with the Director of Research to accomplish departmental goals including the support of organizational planning, return on investment, presentation development, blogs and articles for internal and external stakeholders.


    • Strong math and analytic capabilities
    • A desire to manipulate data to find business insights
    • Understanding of economics, market research principles, and basic statistics
    • Strong Excel/PowerPoint skills and basic knowledge of Tableau
    • Ability to query and move large amounts of data between systems is a plus
    • Knowledge of web, mobile and social analytics a plus
    • Ability to manage multiple tasks and priorities at the same time.
    • Good written and verbal communication skills
    • Must be curious by nature and have a desire to learn new things
    • Project management skills a strong plus
    • Four-year degree required. Degrees in marketing (with an emphasis on analytics), business, economics, or computer science preferred.

      Benefits Include:

      • Medical
      • Dental
      • Vision
      • Life Insurance
      • Short-Term and Long-Term Disability
      • Accidental Death and Dismemberment
      • Flex Spending and Dependent Care plans
      • Matching 401k
      • Hybrid work schedule
      • Onsite fitness center
      • Nearby parking paid by company

        Annualized salary range is $65k to $71k DOE.

        Check us out:

        Offer of employment will be contingent upon satisfactorily clearing background checks.

        San Diego Tourism Authority is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive culture. We are committed to non-discrimination on any protected basis, such as race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, veteran status or any other basis covered under applicable law.

Keywords: Black Travel Alliance, San Diego , Research Analyst, Professions , San Diego, California

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