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Senior Business Data Analyst

Company: Intuit
Location: San Diego
Posted on: July 15, 2019

Job Description:

OverviewSeeking a Search Marketing Analyst to join Intuits Analytics Center of Excellence for Mint and Turbo. We are looking for a creative problem solver with a passion for delivering data-driven insights, a deep knowledge of web or campaign analytics, enterprise search marketing, SEO and search engines to analyze page and content performance to enable the SEO capability for Mint and Turbo.Responsibilities


  • Work closely with the SEO Marketing Manager and Product Development to set up, maintain and optimize performance analysis of SEO performance for various customer segments.
  • Define, implement and standardize metrics, reports and dashboards leveraging Tableau or other data visualization tools.
  • Deliver key metrics, reports, dashboards and ad-hoc analyses with interpretation, contributing to the development of hypotheses and actions.
  • Work with Marketing Managers to develop learning plans with recommendations of analytics approaches to address questions or validate hypotheses.
  • Generate follow-up questions with stakeholders, refine data findings and interpret results to drive databased insights.
  • Take the lead on SEO testing by defining useful hypotheses, designing robust experiments, analyzing results, presenting insights to business stakeholders and putting lessons learned into practice.
  • Collaborate with internal and external partners to assist with data collection and reporting.


    Qualifications


    • 5-8 years of experience in search marketing decision support and site optimization for an online/e-commerce business
    • Deep knowledge of search engine marketing (SEM), search engine algorithms and web analytics.
    • Subject matter expertise with clickstream data and SQL is necessary.
    • Understanding of complex web ecosystems, best practices and ability to put this knowledge into action.
    • Ability to tell stories with data, educate effectively, and instill confidence, motivating stakeholders to act on recommendations.
    • Excellent problem solving skills and end to end-quantitative thinking.
    • Outstanding communications skills with both technical and non-technical colleagues.
    • Experience with Tableau or another reporting solution a plus.
    • Bachelors or masters degree in a quantitative field such as statistics, economics, mathematics, finance, or computer science.

Keywords: Intuit, San Diego , Senior Business Data Analyst, Professions , San Diego, California

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