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Account Executive for Advertising Sales - Remote - East Coast

Company: ABS-CBN Corporation
Location: San Diego
Posted on: November 22, 2021

Job Description:

ABS-CBN International (a.k.a. ABS-CBN Global North America) launched its core product The Filipino Channel (TFC), in 1994. Distributed by major cable operators as well as satellite operators, and available on digital platforms, TFC has a viewership of over 1,000,000 in North America. Account Executive for Advertising Sales - Remote - East Coast The Account Executive is primarily responsible for generating profitable sales revenue for ABS-CBN International Digital Platforms. The Account Executive achieves results by developing strong Executive-level relationships in existing agencies and clients to position ABS-CBN International advertising as "front of mind" when new business opportunities arise. Additionally, the Account Executive prospects for new business in the assigned agencies and geography to uncover new opportunities, secure revenues and increase market share. Success in this role relies on an in-depth knowledge of the media industry and a comprehensive understanding of ABS-CBN International products and services. The ability to forge senior level relationships and develop trust and loyalty with agencies and key clients are also key skills for successful performance. This is a role for an experienced and versatile salesperson in both linear and digital ad selling in an account executive capacity who is equally competent at prospecting for new sales opportunities and developing existing accounts. Must have solid advertising agency connections. Must be willing to travel. Responsibilities:

  • Prospect and close new business (ad agencies and mainstream brands)
  • Responsible in preparing contract agreements and monitor each placement per product.
  • Process all correspondence and administrative duties related to ad sales. Business Performance
    • Deliver the revenue target
    • Meet / exceed all performance objectives across both linear and digital sales
    • Build on relationships with ad agencies and identify new sales opportunities
    • Identify prospective sales opportunities by gathering market information and intelligence from a variety of sources
    • Manage all aspects of the sales cycle (prospect to IO) to close sales opportunities successfully
    • Develop and deliver compelling pitches, proposals and value propositions to secure sales
    • Manage the activities of internal teams and resources to deliver campaigns that meet andexceed customer expectations
      • Work closely with Legal and Finance to resolve contractual issues
      • Provide accurate and regular forecasts and business updates to the North & Latin America (NOLA) Ad Sales Head
      • May be asked to perform other tasks as may be required Developing Accounts & Opportunities
        • Work closely with the NOLA Ad Sales Head to contribute to the sales planning process for the region
        • With the NOLA Ad Sales Head, develop Account Plans for key agencies and clients
        • Identify key players in the markets and client/agency organizations and develop strong and trusted relationships with them
        • Use existing contacts to secure introductions to other parts of the client / agency business toidentify potential cross-sell and up-sell opportunities
          • Introduce ABS-CBN International senior executives into key agencies and clients to facilitate the development of relationships at the highest levels
          • Proactively introduce new people, products, solutions and services into accounts torepresent full ABS-CBN International advertising capability
            • Seek feedback from agencies and clients to maintain and increase their satisfaction with ABS-CBN International advertising
            • Attend key marketing and client events to increase the network of contacts, developrelationships, and gain insights into potential new business opportunities
              • Organize client events in collaboration with Marketing
              • Invite and accompany clients to US / CA events to raise the ABS-CBN International profile and strengthen relationships where appropriate
              • Liaise with various internal departments to plan and guide the production of promotional materials
              • Where appropriate, tailor promotional materials to meet local market needs
              • Contribute to win / loss reviews for significant sales opportunities Capabilities:
                • Demonstrate the values of ABS-CBN International in dealing with colleagues, clients, and agencies
                • Create and maximize opportunities to expand the ABS-CBN International advertising value propositions
                • Conduct in-depth research to develop a comprehensive understanding of the industry, market, and key trends
                • Identifies key sources of competitive information and uses these to build competitivepitches, proposals, and counter-tactics
                  • Examines problems from multiple perspectives
                  • Adapts their personal style in response to the logical and emotional wants and needs of others
                  • Facilitates dialogue between other colleagues when working in a team
                  • Looks for a range of learning opportunities to develop their skills and knowledge
                  • Applies basic models of persuasion; uses features, benefits, and evidence to influence others
                  • Tailors presentations to address the specific business needs of the audience
                  • Seeks feedback to measure how well they are meeting customer expectations
                  • Identifies and takes any steps necessary to improve the customer experience
                  • Reacts quickly when plans go astray and takes charge to get things back on track
                  • Works problems through to resolution on their own initiative
                  • Takes rapid corrective action when results fall behind expectations Experience:
                    • Educated to degree level or equivalent experience
                    • Knowledge of the broadcast & digital advertising market with client & agency relationshipswith general market brands
                      • An eye for detail, an appetite to work in an innovative sales environment
                      • Experience working on a team and problem solving
                      • Excellent Interpersonal and organizational skills
                      • Strategic & integrated marketing client experience in experiential & content is a plus Knowledge:
                        • Digital Media Industry - US and CA
                        • Mobile Applications
                        • New Media
                        • Social Media
                        • Competitive products and strategies
                        • Production and packaging methods
                        • Internet Advertising bureau - standards
                        • Interpretation of analytics reports
                        • Supplier management
                        • Internet Savvy
                        • Project Management techniques
                        • Microsoft Office and Photoshop Benefits:We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive compensation plus commission and extensive benefits package including paid time off, medical, dental and vision benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture. ABS-CBN International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Keywords: ABS-CBN Corporation, San Diego , Account Executive for Advertising Sales - Remote - East Coast, Sales , San Diego, California

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