Marketing, Sales and Pricing, Expert Consultant - Marketing Analytics andMeasurement
Company: Boston Consulting Group
Location: San Diego
Posted on: March 20, 2023
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Job Description:
Who We Are
Boston Consulting Group partners with leaders in business and
society to tackle their most important challenges and capture their
greatest opportunities. BCG was the pioneer in business strategy
when it was founded in 1963. Today, we help clients with total
transformation-inspiring complex change, enabling organizations to
grow, building competitive advantage, and driving bottom-line
impact.
To succeed, organizations must blend digital and human
capabilities. Our diverse, global teams bring deep industry and
functional expertise and a range of perspectives to spark change.
BCG delivers solutions through leading-edge management consulting
along with technology and design, corporate and digital
ventures-and business purpose. We work in a uniquely collaborative
model across the firm and throughout all levels of the client
organization, generating results that allow our clients to
thrive.
Practice Area Profile
BCG's Marketing, Sales & Pricing Practice leverages deep customer
insight and a powerful arsenal of data, tools & analytics to
inspire revolutionary thinking in all aspects of marketing, sales
and pricing. With low risk and high returns, we help digitally
transform how clients go to market and generate significant value.
The foundation of our success continues to be outstanding value
created for even the most leading-edge of our clients: double digit
revenue growth and margin expansion. We seek to be leading-edge,
and continue to invest in our programs and arsenal of tools and
proprietary data. Highlights include: [1] MSP Catalyst (our
flagship software platform), Pricing advantagement Centers, [2]
Center for Customer Insight, Google partnership and joint Digital
Academy, and Customer Analytics solutions. The MSP is at the
forefront of [3] DigitalBCG, driving digital go-to-market
transformation, and offering our clients leading-edge solutions on
[4] Personalization, [5] Digital Marketing, [6] Next Generation
Sales and Customer Journeys. We are consistently rated as having
the deepest commercial [consulting] capabilities of any consulting
firm. And, we have broad experience across both B2B and B2C
sectors, and across the globe. References Visible links 1.
https://www.bcg.com/capabilities/marketing-sales/catalyst/default.aspx
2.
https://www.bcg.com/capabilities/marketing-sales/center-customer-insight/default.aspx
3. https://www.bcg.com/en-us/digital-bcg/overview.aspx 4.
https://www.bcg.com/en-us/capabilities/marketing-sales/personalization.aspx
5.
https://www.bcg.com/en-us/capabilities/marketing-sales/digital-marketing.aspx
6.
https://www.bcg.com/en-us/capabilities/marketing-sales/next-generation-sales.aspx
What You'll Do
BCG continues to expand its Marketing, Sales & Pricing practice and
experience increasing demand, particularly in the areas of
marketing effectiveness, measurement & analytics. We are currently
looking for an Expert Consultant who can help us grow, nurture, and
expand our marketing measurement offerings within the firm.
Candidates will bring significant experience in measuring marketing
performance/ROI through econometric models (e.g. MMMs) and have a
deep understanding of the data needed to power such models
(including on- and offline media tactics, trade marketing and
sales). - -
This role will support the execution of marketing measurement and
analytics-related assignments for clients and could include:
Our Expert Consulting Track (ECT)The Expert Consulting Track (ECT)
is vital to BCG's ability to successfully meet our clients' demand
for deep expertise and advanced technical capabilities. Experts
deliver next-level impact for BCG's most complex and cutting-edge
client challenges. Experts focus on developing BCG's thought
leadership, commercial capabilities, and intellectual property
assets; and their work is essential to our delivery model. Working
as part of a multidisciplinary team to bring the 'best of BCG' to
our clients, Experts come from diverse backgrounds, with expertise
often gained outside of BCG in industry, academia, or specialized
consulting.
What You'll Bring (Experience & Qualifications)
WHO YOU'LL WORK WITH:BCG's Marketing, Sales & Pricing Practice
(MSP) leverages deep consumer and customer insight to inspire
revolutionary thinking in all aspects of marketing, branding,
sales/channels and pricing. ---The foundation of our success
continues to be outstanding value created for even the most
leading-edge of our clients: double digit revenue growth and margin
expansion.--- - -
MSP has been BCG's fastest growing functional practice over the
past five years.--- We believe the market opportunity continues to
be huge as the go-to-market revolution affects the entire
commercial landscape, and clients seek go-to-market transformation
and growth. -
We seek to be leading-edge and continue to invest in our programs
and arsenal of tools and proprietary data.--- Highlights include:
Center for Consumer & Customer Insight, Pricing Enablement Centers,
Google partnership and joint Digital Academy, and Customer
Analytics solutions.---
YOU'LL BE BASED IN:US: Location is flexible to any US city where
BCG currently has an office (Boston, New York, Brooklyn, New
Jersey, Philadelphia, Pittsburgh, Washington DC, Detroit, Chicago,
Minneapolis, Atlanta, Miami, Houston, Dallas, Austin, Seattle, San
Francisco, Los Angeles, Denver, Raleigh, Nashville). -
YOU'LL BE TRAVELING: -Travel is anticipated and will vary based on
specific project locations. - -
VACCINE:Candidates should be aware that BCG currently maintains a
policy requiring all US & Canada based employees to be fully
vaccinated against COVID-19. Newly hired employees must be fully
vaccinated prior to their employment start date. BCG is an equal
opportunity employer and will provide a reasonable accommodation to
those unable to be vaccinated for medical or religious reasons
where it is not an undue hardship to the company to do so as
provided under applicable federal, state, provincial and local
law.
FOR U.S. APPLICANTS: Boston Consulting Group ("BCG") is an Equal
Opportunity/Affirmative Action employer. All qualified applicants
will be considered for employment without regard to sex, gender
identity, sexual orientation, race, color, religion, national
origin, disability, protected Veteran status, age, or any other
characteristic protected by applicable law.
The first year base compensation for this role is -$190,000
USD.
In addition to your base salary, you will also be eligible for an
annual discretionary performance bonus and BCG's Profit Sharing and
Retirement Fund (PSRF) contribution. BCG also provides a market
leading benefits package described below.
At BCG, we are committed to offering a comprehensive benefit
program that includes everything our employees and their families
need to be well and live life to the fullest. We pay the full cost
of medical, dental, and vision coverage for employees - and their
eligible family members.* That's zero dollars in premiums taken
from employee paychecks. All our plans provide best in class
coverage:
Keywords: Boston Consulting Group, San Diego , Marketing, Sales and Pricing, Expert Consultant - Marketing Analytics andMeasurement, Sales , San Diego, California
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