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Director of Marketing, B2B

Company: Events.com
Location: La Jolla
Posted on: May 19, 2019

Job Description:

About Events.com We know it's our awesome humans that make us who we are, which is why we're focused on building a dynamic and exciting working environment you won't find anywhere else. Thanks to visionary leadership, our dedicated team (60% have been with us for 2 years), and a game-changing road map, growth potential at Events.com is huge. This is your chance to be a part of a fast-paced tech company disrupting the events industry. Events.com helps event organizers save time and make more money while giving event goers experiences they'll love. We offer competitive benefits such as performance recognition, health insurance, company events, snacks, luxury gym membership, swag, exciting urban location in downtown La Jolla, volunteer time off, group workouts, social activities, and more. Outside the office, we support continuing education for our employees in areas that will develop personal and professional interests. Come join the excitement and build something big with us Director of B2B Marketing We are looking for a qualified Director of B2B Marketing to join our team. As the Director of B2B Marketing, you will manage and be a critical part of our Marketing team. The ideal candidate is a growth-oriented, dynamic, and quantitative B2B marketing professional with 5 years of experience managing B2B sales at a SAAS company. You are--- A storyteller with a deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. Passionate about technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand. Ambitious. You are eager to make an impact at Events.com. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the broadest strategy levels and the micro-detail to get things right. A team player. B2BMarketers collaborates across the Marketing team and with basically every team at Events.com. You are able to work with a range of disciplines to execute on your work Responsibilities and Duties Stand up the first marketing automation infrastructure for capturing inbound demand Develop and implement high impact, multi-channel marketing strategies to generate demand, qualified leads, pipeline and new clients. Forecast and manage marketing-driven sales goals. Develop and manage online and offline marketing campaigns to contribute to the Events.com marketing and sales targets. Manage the day-to-day execution, optimization and reporting of marketing campaigns from lead generation to nurture. Evaluate, recommend, test, and manage marketing channels including assessing impact on the business, negotiating pricing/terms, and launching campaigns. Continually optimize marketing performance by deriving insights from campaign data, identifying actionable improvements, and executing on them. Partner with our cross-functional teams and brand marketers to build plans and deliver on content and collateral necessary to achieve our sales targets and align to company messaging and product positioning. Provide consistent weekly, monthly and quarterly reporting detailing campaign performance and the overall success metrics. Constantly monitor and tune the performance of the lead funnel, lead scoring engine and lead follow-up/conversion. Work closely with sales and customer success operations to achieve pipeline and revenue goals. Minimum Requirements BA or BS Degree or higher in Marketing or related field 7 years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting 4-5 years of B2B marketing; experience working in technology, SAAS or platform companies is preferred Demonstrated proficiency with Salesforce and HubSpot Demonstrated ability to manage multiple projects simultaneously Excellent time management skills Strong interpersonal, verbal, and copywriting skills Ability to work well in a highly collaborative environment, including the ability to influence cross-functionally and build strong relationships across the organization Solid understanding of B2B demand gen programs and lead lifecycles Able to create demand generation projections, calculate, and track key marketing metrics Direct experience with some or all of: SEO, PPC, Display, and Social Marketing

Keywords: Events.com, San Diego , Director of Marketing, B2B, Sales , La Jolla, California

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